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Social Media Marketing

4 min read

Inside the Instagram algorithm and how to beat it in 2020

Gaining followers on Instagram is as much of a science as it is a testament to your great content.

If you want to gain more followers on Instagram, then you need to understand how the Instagram algorithm works. Before you jump on to this platform and expect to get huge returns, it is important for you to know how, exactly, you can beat the Instagram algorithm.

8 min read

Do these things to boost Instagram traffic - and sales

Businesses today, no matter how small or large, are struggling hard to come up with more innovative ideas to increase engagement and sales. Instagram offers brands the perfect opportunity to market their products or services and attract a wider audience. In 2020, more and more businesses will use Instagram as a shopping tool and long-form video platform to meet their conversion goals.

6 min read

What leaders should know about reputation marketing

Reputation and brand matter a lot in business these days. Using marketing to improve the sentiment of your brand is reputation marketing. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. This type of reputation marketing is executive reputation management. This article covers both. 

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