People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
7 min read
3 min read
There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.
6 min read
What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.
16 min read
You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:
Topics: Content Marketing best practices
5 min read
Originally published on 21 July 2019
Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client's brand with a negative query. Here's how to avoid that.
Topics: best practices
6 min read
There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work.