Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results like Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.
Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and your competitive advantage. A bad one lowers your sales and makes people look at your business in a negative light.
From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely tarnish the online reputation of a company. A study suggests that 88% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?
Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.
Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either mollify the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.
Reputation and reviews drive the success of businesses worldwide. Every month, approximately 543,000 new businesses open up. 70% of them survive at least two years, half at least five years, and a third at least ten years. Just a quarter of all new businesses survive for 15 years or more.
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touchpoints are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?