The Reputation Management Blog

6 min read

Dark PR: Some Agencies are Evil

Published on 04/13/19 3:44 PM PST by Kent Campbell

Some PR agencies specialize in destruction rather than enhancement of reputation.

Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

It isn't just fringe groups, but the apparatus of large governmental institutions like the National Security Administration (NSA) and the UK's Joint Threats Intelligence Group. It's even said that the NSA has apparently used negative online reputation management to discredit some peoples search results as was revealed in the "Disruption: Operational Playbook".

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8 min read

How to unlock branded search features in Google

Published on 09/14/18 8:59 PM PST by Kent Campbell

Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results like Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.

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8 min read

Avoiding 5 Common Brand Reputation Catastrophes

Published on 03/04/19 4:44 PM PST by Jerome Okutho

Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and your competitive advantage. A bad one lowers your sales and makes people look at your business in a negative light.

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7 min read

Top 10 Reputation Management Articles of the Year

Published on 12/04/17 4:13 PM PST by Jennifer Wong

It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!

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4 min read

Are Online Reviews Like Yelp Reliable?

Published on 03/17/19 11:52 AM PST by Amanda Marie

From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely tarnish the online reputation of a company. A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?

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5 min read

Things You Can Do to Fix a Broken Reputation

Published on 09/27/18 3:58 PM PST by Amanda Marie

Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.

Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either mollify the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.

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5 min read

How to build the reputation of a startup

Published on 09/27/18 3:30 PM PST by Amanda Marie

Reputation and reviews drive the success of businesses worldwide. Every month, approximately 543,000 new businesses open up. 70% of them survive at least two years, half at least five years, and a third at least ten years. Just a quarter of all new businesses survive for 15 years or more. 

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14 min read

A Quick and Simple Content Plan

Published on 04/13/19 3:35 PM PST by Kent Campbell

This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints. 

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4 min read

A Reputation Management Checklist That Works

Published on 10/25/17 4:49 PM PST by Amanda Marie

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.

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4 min read

Brand Touch Points and Their Impact on Search Results

Published on 01/29/19 7:41 PM PST by Kent Campbell

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touch points are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?

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