6 min read
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.
10 min read
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true.
Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
11 min read
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do.
Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here.
5 min read
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
6 min read
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.
7 min read
We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
6 min read
Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews to narrow down their apartment search. 70% of potential tenants will decide to visit a property or development based on its reputation.
4 min read
People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
4 min read
A good reputation is worth a lot more than you might realize.
Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.
5 min read
Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.
5 min read
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.
Sometimes the actions that other people take can affect your own reputation in serious ways.
7 min read
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
6 min read
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
8 min read
Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
4 min read
Every additional 1-star improvement can increase business 9%. Think about that.
If you are in business, chances are one of your main sources of business is from your Yelp page.
By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.
An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you.
2 min read
Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.
8 min read
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.
7 min read
Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.
8 min read
Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.
10 min read
Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the company. There are there some corporate reputation humdingers out there. The news media loves a sizzling story of a corporation’s fall from grace and with good reason. The public is receptive, clicks ensue, money is made. This is because the human brain seems wired to generate copious amounts of curiosity when the topic is salacious or negative.