9 min read
By Reputation X on
6/28/20 9:03 PM
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews comes up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp uses it as a marketing tactic.
Yelp filters out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm - because they are.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
TOPICS:
Online Review Management
Business Reputation Management
11 min read
By Reputation X on
6/10/20 2:20 PM
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do.
Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here.
TOPICS:
Search Engine Content Marketing
Personal Reputation Management
Business Reputation Management
5 min read
By Brianne Schaer on
4/21/20 5:05 PM
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
TOPICS:
Business Reputation Management
What is Reputation
Monitor Online Reputation
6 min read
By Brianne Schaer on
4/9/20 4:40 PM
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.
TOPICS:
Online Review Management
Business Reputation Management
Reputation Marketing
7 min read
By Kent Campbell on
4/8/20 9:34 AM
Summary
- Come out of the pandemic stronger than ever
- Idled non-technical employees can help improve your SEO
- Here are 8 things non-technical people can do to improve Google results
- Resources for further learning are included
We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
TOPICS:
Business Reputation Management
6 min read
By Kate Teng on
4/7/20 11:36 AM
Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews to narrow down their apartment search. 70% of potential tenants will decide to visit a property or development based on its reputation.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
4 min read
By Brianne Schaer on
3/30/20 3:56 PM
People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
What is Reputation
4 min read
By Brianne Schaer on
3/27/20 6:14 PM
A good reputation is worth a lot more than you might realize.
Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Reputation Management Cost
Reputation management services
Reputation Marketing
5 min read
By Reputation X on
11/11/19 7:17 PM
Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.
TOPICS:
Online Review Management
Business Reputation Management
Reputation Management Cost
5 min read
By Brianne Schaer on
9/16/19 6:34 PM
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.
Sometimes the actions that other people take can affect your own reputation in serious ways.
- What do you do when someone with the same name as you is involved in a scandal?
- How do you distinguish yourself if you have a very common name?
- What tools can you use to monitor what is being said about your name online?
TOPICS:
Personal Reputation Management
Online Reputation Management (ORM)
Business Reputation Management
Online Reputation Repair
7 min read
By Brianne Schaer on
9/10/19 3:27 PM
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
6 min read
By Brianne Schaer on
8/7/19 1:07 PM
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Business Reputation Management
8 min read
By Brianne Schaer on
6/24/19 5:06 PM
Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
TOPICS:
How to Do Reputation Management
Business Reputation Management
4 min read
By Brianne Schaer on
6/3/19 5:03 PM
Every additional 1-star improvement can increase business 9%. Think about that.
If you are in business, chances are one of your main sources of business is from your Yelp page.
By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.
An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Business Reputation Management
2 min read
By Reputation X on
5/2/19 11:59 AM
Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.
TOPICS:
Business Reputation Management
8 min read
By Brianne Schaer on
4/2/19 10:15 AM
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.
- A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
- Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
- Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
7 min read
By Kent Campbell on
12/23/18 9:48 AM
Are some PR agencies evil?
Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.
TOPICS:
Reputation PR
Business Reputation Management
8 min read
By Kent Campbell on
9/10/18 10:05 AM
Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.
TOPICS:
Business Reputation Management
10 min read
By Kent Campbell on
7/10/18 9:00 AM
Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the company. There are there some corporate reputation humdingers out there. The news media loves a sizzling story of a corporation’s fall from grace and with good reason. The public is receptive, clicks ensue, money is made. This is because the human brain seems wired to generate copious amounts of curiosity when the topic is salacious or negative.
TOPICS:
Business Reputation Management
Reputation Management Cost
11 min read
By Kent Campbell on
7/9/18 5:30 PM
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof).
TOPICS:
Business Reputation Management
