12 min read
By Daniel Threlfall on
4/30/18 9:14 AM
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food and made your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you.
A reputation crisis can happen unexpectedly, and can be a difficult thing to overcome, but it is possible to repair your reputation. Although a damaged corporate reputation may seem impossible to reverse, the journey to rebuild it can be summarized in a few key steps:
TOPICS:
Business Reputation Management
12 min read
By Daniel Threlfall on
4/20/18 2:38 PM
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures.
A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right off the map. And yet people still believe it.
TOPICS:
Business Reputation Management
8 min read
By Jerome Okutho on
3/29/18 1:56 PM
Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and your competitive advantage. A bad one lowers your sales and makes people look at your business in a negative light.
TOPICS:
Business Reputation Management
12 min read
By Daniel Threlfall on
3/26/18 5:04 PM
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree.
The truth? Your CEO is innocent.
But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions are intent on vilifying a corporate leader, weaving tales of oversized yachts funded with ill-gotten gain.
TOPICS:
Business Reputation Management
8 min read
By Gregory Heilers on
3/23/18 10:46 AM
Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can mean the ruin of the reputation of an entire company, not just those at the top.
TOPICS:
Business Reputation Management
7 min read
By Jennifer Wong on
12/4/17 3:57 PM
It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!
TOPICS:
Business Reputation Management
9 min read
By Amanda Marie on
10/30/17 3:22 PM
The success or failure of your business can hinge on its online reviews.
From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. Reviews are quickly replacing friend recommendations to become the main way we vet businesses against one another. In fact, we rely on online reviews so much that a single bad review can completely ruin the online reputation of a company.
A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust Yelp business reviews?
Using online reviews to help us make decisions has become so natural that we have started to do it without giving it a second thought. But why do we trust reviews so blindly? There are plenty of causes for concern when trusting online reviews.
This blog will share some of the most common types of review manipulation, and what you can look out for to become a more informed buyer. It's time to stop trusting reviews at face value and take a more critical stance when researching businesses online.
4 most common types of review manipulation:
TOPICS:
Online Review Management
Business Reputation Management
5 min read
By Amanda Marie on
6/15/17 2:21 PM
Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.
Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either improve the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.
TOPICS:
Online Review Management
Business Reputation Management
5 min read
By Amanda Marie on
6/9/17 6:17 AM
Prospective customers compare the search profiles between competitors. New businesses normally don't have the level of search profile that mature companies do. That puts new companies at a disadvantage.
Reputation and reviews drive the success of businesses worldwide. Every month, approximately 543,000 new businesses open up. 70% of new businesses survive at least two years, half at least five years, and a third at least ten years. Just a quarter of all new businesses survive for 15 years or more.
TOPICS:
Business Reputation Management
14 min read
By Kent Campbell on
4/20/17 4:23 PM
This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
4 min read
By Amanda Marie on
3/7/17 5:26 AM
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
5 min read
By Kent Campbell on
3/3/17 5:01 AM
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touch points are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?
TOPICS:
Business Reputation Management
Online Reputation Repair
Wikipedia
6 min read
By Kent Campbell on
2/20/17 1:01 PM
The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.
TOPICS:
Reputation PR
Business Reputation Management
7 min read
By Reputation X on
2/14/17 1:23 PM
When prospects research your brand they compare you to your competitors. More specifically, they compare your search results to those of your competition. What they see online can mean the difference between contacting you and not. So step one is to improve what prospective buyers see long before they decide to contact you or not.
TOPICS:
Business Reputation Management
5 min read
By Kent Campbell on
2/13/17 11:20 AM
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit "off" about your company's online profile. Which company will get the sale?
It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation play into the buyers journey?
TOPICS:
Business Reputation Management
9 min read
By Kent Campbell on
2/9/17 4:04 PM
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think like you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But "confirmation bias" is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.
TOPICS:
Personal Reputation Management
Business Reputation Management
Reputation Psychology
5 min read
By Reputation X on
2/9/17 1:36 PM
There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do", "go", and "know" and how people use them are explained in this article.
TOPICS:
Personal Reputation Management
SEO Reputation Management
Business Reputation Management
7 min read
By Reputation X on
2/8/17 3:38 PM
Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocuous in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.
TOPICS:
Business Reputation Management
6 min read
By Kent Campbell on
1/5/17 5:05 AM
Why are people so negative? Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, we’re pattern discovery machines; when something stands out, like a threat, our minds highlight it. Why is the news so negative? Because negativity bias is leveraged by the media to increase profits. The fact is, bad news gets more attention, more clicks, and leads to more revenue for the publication. Google also reacts to this pattern by giving people what they seemingly want - that often means more bad news.
This article will cover:
TOPICS:
Business Reputation Management
Reputation Psychology
4 min read
By Reputation X on
7/29/16 3:23 PM
Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information.
TOPICS:
Business Reputation Management
