The Reputation Management Blog

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Business Reputation Management

6 min read

Brands with a great reputation attract the best candidates

How to attract better candidates through reputation marketing

People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?

6 min read

Reduce marketing costs by improving reputation

A good reputation is worth a lot more than you might realize.

Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.

9 min read

How negative reviews affect business

Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.

8 min read

What to do when someone with the same name stains your reputation

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Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.

Sometimes the actions that other people take can affect your own reputation in serious ways.

  • What do you do when someone with the same name as you is involved in a scandal?
  • How do you distinguish yourself if you have a very common name?
  • What tools can you use to monitor what is being said about your name online?

11 min read

Use Sentiment Analysis to Win the Brand Comparison War

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People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.

11 min read

Value of Corporate Reputation as an Intangible Asset

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Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

10 min read

How to Manage Online Reviews for Small Businesses

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Every additional 1-star improvement can increase business 9%. Think about that. 

If you are in business, chances are one of your main sources of business is from your review and star-rating websites.

By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews out number the negative ones, and that any issues are being addressed so that lower star-ratings don't appear as often. 

An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you

5 min read

How to identify what prospects see in search results about your brand.

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Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.

8 min read

What is Reputation Capital?

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Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

  • A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
  • Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
  • Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.

6 min read

Dark Media Arts: Some PR Agencies are Evil

Are some PR agencies evil?

Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

11 min read

How to unlock branded search features in Google

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Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.

14 min read

The Cost of Negative Corporate Reputation

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Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the company. There are some corporate reputation humdingers out there. The news media loves a sizzling story of a corporation’s fall from grace and with good reason. The public is receptive, clicks ensue, money is made. This is because the human brain seems wired to generate copious amounts of curiosity when the topic is salacious or negative.

13 min read

Online reputation repair - Steps to rebuild a damaged corporate reputation

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Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food and made your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you.

A reputation crisis can happen unexpectedly, and can be a difficult thing to overcome, but it is possible to repair your reputation. Although a damaged corporate reputation may seem impossible to reverse, the journey to rebuild it can be summarized in a few key steps:

15 min read

Fake News: The New Face of Corporate Reputation Warfare

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Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures.

A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right off the map. And yet people still believe it. 

16 min read

Saving the Boss's Bacon - Executive Reputation Guide

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Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree.

The truth? Your CEO is innocent.

But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions are intent on vilifying a corporate leader, weaving tales of oversized yachts funded with ill-gotten gain.

10 min read

How Brands Shouldn't Deal With Scandal

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Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can mean the ruin of the reputation of an entire company, not just those at the top.

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