6 min read
By Reputation X on
10/1/20 7:14 PM
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Monitor Online Reputation
Corporate Reputation
8 min read
By Reputation X on
9/11/20 2:02 PM
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.
TOPICS:
Business Reputation Management
9 min read
By Reputation X on
8/21/20 5:39 PM
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why.
How does reputation affect a business?
It can take companies years to build a positive reputation, but it only takes an instant to create a bad one that gives your organization a black eye.
In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, organizations are especially vulnerable to anything that damages their reputations.
TOPICS:
Business Reputation Management
9 min read
By Brianne Schaer on
8/11/20 11:56 AM
The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting, and to gain the acceptance or compliance of its audience. It’s an age-old concept that has been used by some of the most powerful movements and most influential leaders.
Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It is not limited to a single medium and can be found in artwork, films, speeches, music, memes, and more.
TOPICS:
Business Reputation Management
Defamation
7 min read
By Heidi Thiel on
7/8/20 1:51 PM
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.
TOPICS:
Online Review Management
Business Reputation Management
Monitor Online Reputation
14 min read
By Reputation X on
6/28/20 9:03 PM
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really.
But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true.
Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.
That's why businesses feel compelled to pay for ads and why users say that Yelp has become a pay-to-play game. In this article we have included only some of Yelp's most recent issues, because the list is just way too long.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
TOPICS:
Online Review Management
Business Reputation Management
11 min read
By Reputation X on
6/10/20 2:20 PM
This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do.
Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here.
TOPICS:
Search Engine Content Marketing
Personal Reputation Management
Business Reputation Management
9 min read
By Brianne Schaer on
4/21/20 5:05 PM
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
TOPICS:
Business Reputation Management
What is Reputation
Monitor Online Reputation
9 min read
By Brianne Schaer on
4/9/20 4:40 PM
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.
TOPICS:
Online Review Management
Business Reputation Management
Reputation Marketing
11 min read
By Kent Campbell on
4/8/20 9:34 AM
Summary
- Come out of the pandemic stronger than ever
- Idled non-technical employees can help improve your SEO
- Here are 8 things non-technical people can do to improve Google results
- Resources for further learning are included
We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
TOPICS:
Business Reputation Management
10 min read
By Kate Teng on
4/7/20 11:36 AM
Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews to narrow down their apartment search. 70% of potential tenants will decide to visit a property or development based on its reputation.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
6 min read
By Brianne Schaer on
3/30/20 3:56 PM
Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
What is Reputation
6 min read
By Brianne Schaer on
3/27/20 6:14 PM
A good reputation is worth a lot more than you might realize.
Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Reputation Management Cost
Reputation management services
Reputation Marketing
9 min read
By Reputation X on
11/11/19 7:17 PM
Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.
TOPICS:
Online Review Management
Business Reputation Management
Reputation Management Cost
8 min read
By Brianne Schaer on
9/16/19 6:34 PM
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.
Sometimes the actions that other people take can affect your own reputation in serious ways.
- What do you do when someone with the same name as you is involved in a scandal?
- How do you distinguish yourself if you have a very common name?
- What tools can you use to monitor what is being said about your name online?
TOPICS:
Personal Reputation Management
Online Reputation Management (ORM)
Business Reputation Management
Online Reputation Repair
11 min read
By Brianne Schaer on
9/10/19 3:27 PM
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
8 min read
By Brianne Schaer on
8/7/19 1:07 PM
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Business Reputation Management
11 min read
By Brianne Schaer on
6/24/19 5:06 PM
Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility
12 min read
By Brianne Schaer on
6/3/19 5:03 PM
Every additional 1-star improvement can increase business by 9%. Think about that.
If you are in business, chances are one of your main sources of business is from your review and star-rating websites.
By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews outnumber the negative ones, and that any issues are being addressed so that lower star ratings don't appear as often.
An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Business Reputation Management
5 min read
By Reputation X on
5/2/19 11:59 AM
Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.
TOPICS:
Business Reputation Management