6 min read
Why are people so negative? Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, we’re pattern discovery machines; when something stands out, like a threat, our minds highlight it. Why is the news so negative? Because negativity bias is leveraged by the media to increase profits. The fact is, bad news gets more attention, more clicks, and leads to more revenue for the publication. Google also reacts to this pattern by giving people what they seemingly want - that often means more bad news.
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7 min read
Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information.
5 min read
Most business owners would agree that it would be beneficial to be able to turn their customers into sales people who go out and help bring in new business. The idea sounds complicated, and even expensive, but it may not be that difficult to use your marketing programs to turn your customers into your own sales force.
12 min read
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content plan.
10 min read
How do you find out who is anonymously posting information about you, your company, or your country, online? We setup a fake company, imaginary CEO, social media and fictitious backers to trap anonymous perpetrators posing as our clients' Ministry of Finance. This is how we did it.
5 min read
Though no two companies or people are alike, professional online reputation management services follow a customized process based on the type of case, industry and brand. Initiatives vary, but can be broken into brand building, suppression (or dilution) of negative content, and review management. The first two require development, whereas a review management campaign rarely does.
6 min read
Media manipulation occurs in the space between truth and website pageviews.
There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.
That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.