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Business Reputation Management (4)

6 min read

Why do people click on bad news? Negativity bias

Why are people so negative? Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, humans are pattern discovery machines; when something stands out, like a threat, our minds highlight it. Why is news so often negative? Because negativity bias is leveraged by the media to increase profits. It's done through clickbait headlines, sensationalism, and spin. Bad news gets more attention, more clicks, and leads to more revenue for publications. Google search results also react to this pattern by giving people what they seemingly want - that often means more bad news.

This article covers:

7 min read

Just What is Internet Privacy?

Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information. 

12 min read

A Quick and Simple Content Marketing Plan

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Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content plan. 

10 min read

How to locate bad people online

How do you find out who is anonymously posting information about you, your company, or your country, online? We setup a fake company, imaginary CEO, social media and fictitious backers to trap anonymous perpetrators posing as our clients' Ministry of Finance. This is how we did it.

6 min read

How to Manipulate the Media

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Media manipulation occurs in the space between truth and website page views.

There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.

That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.

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