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Business Reputation Marketing

8 min read

Reputation Branding – A Quick Guide to the Basics

Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns) and bring in more customers through word of mouth.

You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many levels and the only way to keep your business afloat is to have a solid brand. There are many studies and surveys supporting that:

According to Fundera, over 40% of customers don’t mind spending more money at brands they’re loyal to. At the same time, almost 60% of people remain loyal to businesses that understand them, and almost 90% of consumers are loyal to brands that share their values.

7 min read

What is a digital footprint? 

A digital footprint is the impression you create on the internet through your online activity, which includes browsing, interactions with others, and publication of content. In other words, it is the trail of data – intentional and unintentional - you leave behind while surfing the internet.

When people think of a digital footprint they usually think "cookie". When a site you visit drops a "cookie" in your browser, it contributes to your digital footprint because it allows marketers, and others, to follow you around. But a digital footprint can include much more.

Digital footprint examples include the following:

  • The type of browser you are using (Chrome, Safari, Firefox, etc.)
  • Your screen resolution
  • Your IP address
  • The kind of computer you are using
  • Your operating system
  • and more

When you write, or type, you use a pattern unique to you. Writers have a "fingerprint". The words you use, your punctuation, the subject matter, all help to identify you. Combine that with IP address, cookies, and other identifiers and you can see how your digital "footprint" may be a lot larger than you thought.