The online reputation management blog

What Is Reputation Transfer?

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

What is Reputation Laundering?

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

What is reputation?

Reputation is the general opinion or estimation that people have about someone or something. It's a measure of how much respect,...

What are gated reviews?

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...

Can reputation be insured?

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...

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