The Online Reputation Management Blog listing page

Posts about

Business Reputation Repair

8 min read

Reputation Branding – A Quick Guide to the Basics

Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns) and bring in more customers through word of mouth.

You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many levels and the only way to keep your business afloat is to have a solid brand. There are many studies and surveys supporting that:

According to Fundera, over 40% of customers don’t mind spending more money at brands they’re loyal to. At the same time, almost 60% of people remain loyal to businesses that understand them, and almost 90% of consumers are loyal to brands that share their values.

18 min read

What is reputation?

What is reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service.

In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It’s surprisingly easy to neglect, abuse, reject, or even intentionally shred someones' reputation. Reputations, whether corporate or personal, can be difficult to build, sustain, and protect. Reputation damage can happen in minutes, doesn't need to be based on fact, and the blast radius of a reputation scandal can circle the globe within hours. 

Also check out the article What is Reputation Management?

And although reputational scandal is at an all time high, the concept of reputation is largely misunderstood. 

19 min read

The ultimate guide to corporate reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  – Warren Buffet

 

Corporate reputation has so many facets, it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down everything you need to know about corporate reputation:

8 min read

The impact of company image on corporate reputation

  • Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
  • Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. 
  • Both corporate image and reputation can impact a company’s revenue and success.
  • Even if you have a good corporate reputation, a poor company image can hurt revenues.
  • Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.

7 min read

Can reputation be insured?

Highlights

  • Your company’s reputation is arguably its most valuable asset.
  • 63% of your market value is attributed to your corporate reputation.
  • The Internet and social media have made reputation insurance more vital than ever.
  • Reputation insurance policies can be purchased individually or integrated into existing company insurance policies. 
  • Stand-alone corporate reputation insurance policies are designed to cover any financial losses that relate to diminished sales from a damaged reputation but come at a much higher price than an add-on policy.

Of the many things that we count on in life, our reputation ranks amongst the most important. Often directly linked to our chances for social success, reputation is the intangible standard that affects our personal and professional life in a very tangible way.

8 min read

How much is your brand reputation worth?

Measuring the impact of brand reputation

  • Measuring the value of the reputation of a brand is important yet challenging. 
  • Brand reputation is only becoming more valuable.
  • Measurement is difficult because reputation is an intangible asset. It is difficult to quantify how people think and feel about your brand.
  • One approach to measuring brand reputation is analyzing a company’s stock prices, financial statements, and brand loyalty.
  • Companies can measure customer loyalty by looking at their net promoter score, customer loyalty index, customer lifetime value, and/or repeat purchase rate.
  • At the core of the challenge of measuring the value of brand reputation is accurately combining the impacts of quantitative vs. qualitative factors.

While there’s no perfect formula for distilling your brand’s reputation down to a definitive number, there are metrics that will make your reputation management campaign much more effective. These metrics typically reflect consumer sentiment by tapping into financial indicators, online consumer behavior, and consumers who are most loyal to your brand.

6 min read

Reputation strategy after a crisis

ORM strategy after a problem occurs

Research shows that, on average, Americans tell 16 people about a bad service experience.

Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.

9 min read

Measure your company’s most valuable intangible asset

Highlights:

  • Corporate reputation is factoring more and more in a company’s value.

  • A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation.

  • The wide variety of the factors that contribute to corporate reputation, from work environment and corporate culture, to quality of products and services, to community engagement and environmental responsibility, show the increasingly interconnected relationship between business, society, and human emotion.

  • Ways to measure corporate reputation include the Corporate Reputation Quotient, shareholder value, and Net Promoter Score.

4 min read

How to remove web pages from Google for copyright infringement

Google keeps a pretty short list of types of content that it will remove from search results. One of which is intellectual property, including trademarks, copyright, patents, trade secrets, and other proprietary rights. 

Here are some examples of what Google considers as commonly misappropriated copyrighted content:

  • Cover art for music albums, video games, and books.
  • Marketing images from movies, television, or video games.
  • Artwork or images from comic books, cartoons, movies, music videos, or television.

Google search result removals have grown exponentially over the years. As Google indexes more content, and people rely on search results more, search result removals grow.  

33 min read

2022 Online Reputation Management Statistics

Online reputation statistics change regularly. This guide was last updated in January 2022.

If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well-laid plans - take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help. 

7 min read

Measuring corporate reputation based on shareholder value

  • A percentage of your company’s value can be attributed to your corporate reputation.
  • In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
  • Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
  • Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
  • Over 50% of the Walt Disney Company’s value can be attributed to its reputation.

9 min read

Corporate social responsibility and reputation

Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it also will help protect your business from reputation damage and accelerate your recovery time after a crisis.

CSR mistakes can damage or even ruin your reputation, so it’s vital to plan and implement your strategy properly. We’ll discuss the basics of CSR, as well as the benefits and how to utilize it for business growth and stability.

8 min read

What is Corporate Reputation?

  • According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
  • Corporate reputation is arguably a company’s most valuable intangible asset.
  • Underestimating the importance of corporate reputation can be fatal.
  • A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
  • One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
  • Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.

7 min read

How to survive a reputation crisis

  • Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis.
  • Every company makes mistakes. How you fix those mistakes determines whether they make or break you.
  • By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save your reputation.
  • It is critical to face up to problems promptly, directly, and honestly.

9 min read

What factors influence reputation?

Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news coverage, social media posts, reviews, and other public comments. Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor public opinion, it is essential that corporate reputation is protected to keep up with the pace of modern life.

Prev 1 2 3 4 Next