What Is Reputation Transfer?
Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...
What is Reputation Laundering?
A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...
What is Reputational Risk? Identification and Mitigation
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what...
How to Properly Structure a Press Release for Reputation Management
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start...
Top Ten Crisis Management Techniques
It's a company's worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee...
What to Expect During a Reputation Repair Campaign
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:
Reputation Branding – A Quick Guide to the Basics
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid...
Should businesses sue over online reviews?
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may...
What is reputation?
Reputation is the general opinion or estimation that people have about someone or something. It's a measure of how much respect,...
What are gated reviews?
Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...
The ultimate guide to corporate reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren...
Brand stakeholders: Who they are and how to interact with them
Highlights:
The impact of company image on corporate reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...
Can reputation be insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...
How much is your brand reputation worth?
Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation...
Content marketing for reputation campaigns
One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn...
Reputation strategy after a crisis
Reputation management sstrategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...
Measure your company’s most valuable intangible asset
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber...
How to remove personal information from Google or the web
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately,...
How to remove web pages from Google for copyright infringement
Google keeps a pretty short list of the types of content that it will remove from search results. In addition to illegal or...