Planning Content for a Reputation Campaign
Reputation management is the ongoing process of influencing and shaping the public perception of an individual, company, or brand. It...
Reputation management is the ongoing process of influencing and shaping the public perception of an individual, company, or brand. It...
Archive.org will remove your website content from their system – which is good since it is your content, and you should have that right....
Why do people see different search results than others? There are a number of reasons why search results appear differently to people. Here...
Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...
A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what...
A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start...
It's a company's worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee...
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid...
Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and...
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may...
Reputation is people's general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or...
Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren...
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs...
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...
Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation is...
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...
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