11 min read
Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
8 min read
There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work.
12 min read
Every additional 1-star improvement can increase business by 9%. Think about that.
If you are in business, chances are one of your main sources of business is from your review and star-rating websites.
By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews outnumber the negative ones, and that any issues are being addressed so that lower star ratings don't appear as often.
An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you.
5 min read
Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.
9 min read
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.
12 min read
If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.
Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:
6 min read
Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.
11 min read
Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.
14 min read
Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the company. There are some corporate reputation humdingers out there. The news media loves a sizzling story of a corporation’s fall from grace and with good reason. The public is receptive, clicks ensue, money is made. This is because the human brain seems wired to generate copious amounts of curiosity when the topic is salacious or negative.
14 min read
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof).
14 min read
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food and made your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you.
A reputation crisis can happen unexpectedly and can be a difficult thing to overcome, but it is possible to repair your reputation. Although a damaged corporate reputation may seem impossible to reverse, the journey to rebuild it can be summarized in a few key steps:
15 min read
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures.
A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right off the map. And yet people still believe it.
12 min read
Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and your competitive advantage. A bad one lowers your sales and makes people look at your business in a negative light.
15 min read
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree.
The truth? Your CEO is innocent.
But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions are intent on vilifying a corporate leader, weaving tales of oversized yachts funded with ill-gotten gain.
10 min read
Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can mean the ruin of the reputation of an entire company, not just those at the top.
9 min read
It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!
11 min read
The success or failure of your business can hinge on its online reviews. But more and more people are asking themselves if online reviews are even trustworthy.
17 min read
Google results are permanent, right? Well, not always. So, how do you get something removed from Google search? There are five ways to remove content from Google search - or to effectively remove it. Content removal can be a tricky thing, but this guide should help.
Bonus:
7 min read
Prospective customers compare the search profiles between competitors. New businesses normally don't have the level of search profile that mature companies do. That puts new companies at a disadvantage.
Reputation and reviews drive the success of businesses worldwide. Every month, approximately 543,000 new businesses open up. 70% of new businesses survive at least two years, half at least five years, and a third at least ten years. Just a quarter of all new businesses survive for 15 years or more.
19 min read
This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints.