8 min read
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.
Reputation management is, of course, a continual effort. We have outlined both the groundwork and the tune-up work to keep your reputation in the best possible shape for the long run.
First, take stock of your online reputation:
- Listen for mentions
- Examine your reviews
- Check the accuracy of your online profiles
- Level set against the competition
- Locate any problem online content
- Perform outreach to a list of publishers
Continue to monitor your reputation in the long term:
- Manage online reviews
- Clean up your social media presence
Find out exactly how to do these things in this blog.
10 min read
The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.
7 min read
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit "off" about your company's online profile. Which company will get the sale?
It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation play into the buyers journey?
11 min read
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.
8 min read
There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do," "go," and "know." How people use them are explained in this article.
10 min read
Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts.
Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.
6 min read
Imagine that you saw two news articles. The first headline said "The weather is beautiful today!" While the second proclaimed that a dark storm was headed your way. Which would you click on?
Most likely the second, because you want to know how the storm may affect your day! It's the same approach used by the media for years, urging viewers to stay tuned to hear how certain things might be dangerous or cause turmoil in their life.
Because we’ve evolved to react to threats, humans have developed what is called a “negativity bias." Like Google, humans are pattern discovery machines; when something stands out, like a threat, our minds highlight it.
Nearly since the inception of media, negativity bias has been leveraged by the media to increase profits, n. There was a time it was called "yellow journalism" and often contained outright lies presented as facts in newspapers of the day. Conflicts and wars were often begun based upon falsehoods presented in the press.
Now the act is most often used through clickbait headlines, sensationalism, and spin. Bad news still gets more attention, more clicks and leads to more revenue for publications. Google search results also react to this pattern by giving people what they seemingly want - that often means more bad news.
7 min read
Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information.
17 min read
Whether you're trying to remove something negative in search results, want to completely stop your name from coming up in Google, cleaning up porn, your options for turning around a negative Google image online, you have plenty of options. We outline each of them below.
9 min read
We ranked the fastest ways to remove search results from Google from fastest to slowest. Here they are:
When Google displays something about your brand that is negative you want to remove it as fast as possible. But what's the fastest and most efficient way to remove something from Google search? Some ways to delete negative information online include:
- Have the webmaster remove the content
- Have the webmaster remove search phrases from the content
- Have the webmaster add code so Google will ignore the page
- Have Google remove it if the content is in violation of its terms of service
- Push the search result down so few if anyone sees it
Each of the above methods are discussed in more detail below.
12 min read
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content plan.
10 min read
How do you find out who is anonymously posting information about you, your company, or your country, online? We setup a fake company, imaginary CEO, social media and fictitious backers to trap anonymous perpetrators posing as our clients' Ministry of Finance. This is how we did it.
6 min read
Media manipulation occurs in the space between truth and website page views.
There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.
That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.