What to Expect During a Reputation Repair Campaign
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:
Reputation Branding – A Quick Guide to the Basics
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid...
Should businesses sue over online reviews?
Highlights A business can sue if an online review is untruthful, libelous, slanderous, defames character, intentionally interferes with...
What is reputation?
What is reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service....
What are gated reviews?
Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...
The ultimate guide to corporate reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren...
Brand stakeholders: Who they are and how to interact with them
Highlights:
The impact of company image on corporate reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...
Can reputation be insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...
How much is your brand reputation worth?
Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation...
Content marketing for reputation campaigns
One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn...
Reputation strategy after a crisis
ORM strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation...
Measure your company’s most valuable intangible asset
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber...
How to remove personal information from Google or the web
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately,...
How to remove web pages from Google for copyright infringement
Google keeps a pretty short list of types of content that it will remove from search results. One of which is intellectual property,...
Fake Reviews - Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale
The difference between proactive and reactive reputation management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are...
Measuring corporate reputation based on shareholder value
A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for...
Corporate social responsibility and reputation
Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build...
What is Corporate Reputation?
According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held...