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The Reputation Management Blog

 

8 min read

Value of Corporate Reputation as an Intangible Asset

By Brianne Schaer on 6/24/19 5:06 PM

Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

Topics: How to do ORM Business Reputation Business Reputation Management
4 min read

How to Manage Yelp Reviews for Small Businesses

By Brianne Schaer on 6/3/19 5:03 PM

Every additional 1-star improvement can increase business 9%. Think about that. 

Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd.

However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.

Topics: Review Management Online Reputation Management (ORM) Business Reputation Business Reputation Management
2 min read

Using touch points to improve reputation

By Reputation X on 5/2/19 11:59 AM

Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.

Topics: Business Reputation
7 min read

Dark Media Arts: Some PR Agencies are Evil

By Kent Campbell on 12/23/18 9:48 AM

Are some PR agencies evil?

Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

Topics: Public Relations Business Reputation
8 min read

How to unlock branded search features in Google

By Kent Campbell on 9/10/18 10:05 AM

Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.

Topics: Business Reputation
8 min read

Avoiding 5 Common Brand Reputation Catastrophes

By Jerome Okutho on 3/29/18 1:56 PM

Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and your competitive advantage. A bad one lowers your sales and makes people look at your business in a negative light.

Topics: Business Reputation
7 min read

Top 10 Reputation Management Articles of the Year

By Jennifer Wong on 12/4/17 3:57 PM

It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!

Topics: Business Reputation Business Reputation Management
7 min read

Are online reviews like Yelp reliable?

By Amanda Marie on 10/30/17 3:22 PM

From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely ruin the online reputation of a company. A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?

4 most common types of review manipulation:

Topics: Review Management Business Reputation
5 min read

Things You Can Do to Fix a Broken Reputation

By Amanda Marie on 6/15/17 2:21 PM

Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.

Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either improve the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.

Topics: Review Management Business Reputation
5 min read

How to build the online reputation of a startup

By Amanda Marie on 6/9/17 6:17 AM

Prospective customers compare the search profiles between competitors. New businesses normally don't have the level of search profile that mature companies do. That puts new companies at a disadvantage.

Reputation and reviews drive the success of businesses worldwide. Every month, approximately 543,000 new businesses open up. 70% of new businesses survive at least two years, half at least five years, and a third at least ten years. Just a quarter of all new businesses survive for 15 years or more. 

Topics: Business Reputation

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