This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints.
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If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.
4 min read
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touch points are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?
5 min read
The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.
Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America it's been around since the days of yellow journalism and perhaps before.
The goal of propaganda and fake news is often to damage the reputation of a group, individual, or idea. By discrediting something, the party responsible for the distribution of lies gains power over the people who believe in these falsehoods. At the same time, the tarnished reputation serves to repulse supporters and diminish their ability to grow support.
4 min read
Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session.
8 min read
Our job as a reputation management company is to improve Google and Bing search results. We create compelling, true, relevant content of differing types based on real-world research in an effort to build more on-topic content for our clients and improve search results. Part of the process involves content planning. This guide outlines a simplified version of our actual content planning process.
7 min read
How do you find out who is anonymously posting information about you, your company, or your country, online? This is how.
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Media manipulation occurs in the space between truth and website pageviews.
There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.
That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.
5 min read
Reputation management pricing depends on the degree of difficulty of the project, the timeframe, and the type of project it is. The cost can run $2000 and up per month depending on the severity of the issue. The existence and strength of one or more negative search results is the main indicator of cost.