Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.
What is the Difference Between SEO and ORM?
An SEO company improves the visibility of web content owned by its client. An ORM company does the same, but for web content owned by others as well. An ORM company also removes content, improves star-ratings, and engages in technical public relations.