The Online Reputation Management Blog listing page

Posts about

Corporate Reputation

7 min read

How to Get Started as a Wikipedia Editor

Highlights

  • Creating a Wikipedia editor account unlocks more opportunities to increase your influence on the online encyclopedia.
  • Benefits of creating a Wikipedia account include establishing an online identity, tracking edits, and communicating with other editors. 
  • You can create an account in a few clicks, but building it requires time and effort. 
  • Wikipedia has a game to learn how to edit!

An established Wikipedia editor holds a lot of power on the platform. Wikipedia editors in good standing enjoy a more significant influence because they can make changes that are way more likely to stick. Since Wikipedia routinely ranks in the top positions in SERPS, creating and maintaining an editor account is a valuable addition to your marketing initiatives. 

6 min read

What is digital PR?

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.

The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept. 

8 min read

How Reputation Firms Cheat

Highlights

  • Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
  • There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.

Real reputation management involves knowing about, correcting, and balancing information about a person or company online. 

9 min read

27 Websites to improve executive reputation

In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives. 

9 min read

Whodunnit? Who edited our Wikipedia article?

Key takeaways

  • What Wikipedia says about you matters a lot
  • Despite the setup of Wikipedia as an open-source program, not just anyone can edit everything
  • Seeing who edited a Wikipedia article helps with transparency and understanding the power dynamics on a page

Wikipedia is one of the world’s most powerful websites. What Wikipedia says about you or your company can have a big impact, which is why many companies and organizations have tried to spruce up their Wikipedia pages - sometimes with disastrous effects.

19 min read

The ultimate guide to corporate reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  – Warren Buffet

 

Corporate reputation has so many facets, it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down everything you need to know about corporate reputation:

8 min read

The impact of company image on corporate reputation

  • Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
  • Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. 
  • Both corporate image and reputation can impact a company’s revenue and success.
  • Even if you have a good corporate reputation, a poor company image can hurt revenues.
  • Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.

7 min read

Can reputation be insured?

Highlights

  • Your company’s reputation is arguably its most valuable asset.
  • 63% of your market value is attributed to your corporate reputation.
  • The Internet and social media have made reputation insurance more vital than ever.
  • Reputation insurance policies can be purchased individually or integrated into existing company insurance policies. 
  • Stand-alone corporate reputation insurance policies are designed to cover any financial losses that relate to diminished sales from a damaged reputation but come at a much higher price than an add-on policy.

Of the many things that we count on in life, our reputation ranks amongst the most important. Often directly linked to our chances for social success, reputation is the intangible standard that affects our personal and professional life in a very tangible way.

8 min read

How much is your brand reputation worth?

Measuring the impact of brand reputation

  • Measuring the value of the reputation of a brand is important yet challenging. 
  • Brand reputation is only becoming more valuable.
  • Measurement is difficult because reputation is an intangible asset. It is difficult to quantify how people think and feel about your brand.
  • One approach to measuring brand reputation is analyzing a company’s stock prices, financial statements, and brand loyalty.
  • Companies can measure customer loyalty by looking at their net promoter score, customer loyalty index, customer lifetime value, and/or repeat purchase rate.
  • At the core of the challenge of measuring the value of brand reputation is accurately combining the impacts of quantitative vs. qualitative factors.

While there’s no perfect formula for distilling your brand’s reputation down to a definitive number, there are metrics that will make your reputation management campaign much more effective. These metrics typically reflect consumer sentiment by tapping into financial indicators, online consumer behavior, and consumers who are most loyal to your brand.

7 min read

What makes corporate reputation a valuable intangible asset?

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation

6 min read

Reputation strategy after a crisis

ORM strategy after a problem occurs

Research shows that, on average, Americans tell 16 people about a bad service experience.

Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.

9 min read

Measure your company’s most valuable intangible asset

Highlights:

  • Corporate reputation is factoring more and more in a company’s value.

  • A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation.

  • The wide variety of the factors that contribute to corporate reputation, from work environment and corporate culture, to quality of products and services, to community engagement and environmental responsibility, show the increasingly interconnected relationship between business, society, and human emotion.

  • Ways to measure corporate reputation include the Corporate Reputation Quotient, shareholder value, and Net Promoter Score.

9 min read

Ways to remove negative online content from search

Strategies to remove negative search results

Just about every company has something they’d like to take off the Internet. What if you could make it happen? 

Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.

6 min read

The basics of reputation management theory

What is reputation?

As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?

6 min read

What is reputation PR?

Traditional PR is for press. Reputation PR dominates search results.

Want to crush a competitor in search results? Want to save your own brand online? Perhaps you'd like to simply cause that great article languishing on page five of Google to get more attention - you saved all those children in Africa after all! Reputation PR (Reputation Public Relations) is often technical for public relations that can be used as a shield, or as a sword, depending on your needs. 

8 min read

How to protect your online profiles

You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm. 

What is online profile defense, why is it important, and how to get started?

  • The online profiles of your company and its executives are vulnerable to attacks from multiple threats.
  • Because online reputation has such a large impact on your company value, you must protect it vigorously.
  • You can reduce the impact of negative content by fortifying search results with positive, high-quality content.
  • Unhappy customers, bad publicity, competitors, disgruntled or former employees, and unmanaged corporate social responsibility can be vectors for reputation damage.
  • In this article, we lay out the steps to protect your online profiles.

7 min read

Measuring corporate reputation based on shareholder value

  • A percentage of your company’s value can be attributed to your corporate reputation.
  • In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
  • Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
  • Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
  • Over 50% of the Walt Disney Company’s value can be attributed to its reputation.

9 min read

Corporate social responsibility and reputation

Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it also will help protect your business from reputation damage and accelerate your recovery time after a crisis.

CSR mistakes can damage or even ruin your reputation, so it’s vital to plan and implement your strategy properly. We’ll discuss the basics of CSR, as well as the benefits and how to utilize it for business growth and stability.

Prev 1 2 3 Next