6 min read
By Reputation X on
6/10/21 7:36 AM
Digital PR
(public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.
The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept.
TOPICS:
Reputation PR
Reputation Protection
Corporate Reputation
8 min read
By Reputation X on
5/19/21 9:06 AM
Highlights
- Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
- There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.
Real reputation management involves knowing about, correcting, and balancing information about a person or company online.
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
Corporate Reputation
9 min read
By Brianne Schaer on
5/12/21 6:32 AM
In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives.
TOPICS:
Personal Reputation Management
Online Marketing Best Practices
Corporate Reputation
9 min read
By Reputation X on
4/12/21 6:15 AM
Key takeaways
- What Wikipedia says about you matters a lot
- Despite the setup of Wikipedia as an open-source program, not just anyone can edit everything
- Seeing who edited a Wikipedia article helps with transparency and understanding the power dynamics on a page
Wikipedia is one of the world’s most powerful websites. What Wikipedia says about you or your company can have a big impact, which is why many companies and organizations have tried to spruce up their Wikipedia pages - sometimes with disastrous effects.
TOPICS:
Monitor Online Reputation
Wikipedia
Corporate Reputation
19 min read
By Reputation X on
3/16/21 11:57 AM
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
Corporate reputation has so many facets, it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down everything you need to know about corporate reputation:
TOPICS:
Business Reputation Management
What is Reputation
Corporate Reputation
6 min read
By Reputation X on
2/23/21 12:24 PM
Highlights
- Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
- Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community.
- Both corporate image and reputation can impact a company’s revenue and success.
- Even if you have a good corporate reputation, a poor company image can hurt your revenues.
- Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.
At a first glance, a corporate image and a corporate reputation might seem like synonyms. There are definite similarities between the two: both your corporate image and your corporate reputation are important subjective perceptions that affect not only how people see your business, but also how and if they do business with you.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
What is Reputation
Corporate Reputation
7 min read
By Reputation X on
2/22/21 1:30 PM
Highlights
- Your company’s reputation is arguably its most valuable asset.
- 63% of your market value is attributed to your corporate reputation.
- The Internet and social media have made reputation insurance more vital than ever.
- Reputation insurance policies can be purchased individually or integrated into existing company insurance policies.
- Stand-alone corporate reputation insurance policies are designed to cover any financial losses that relate to diminished sales from a damaged reputation but come at a much higher price than an add-on policy.
Of the many things that we count on in life, our reputation ranks amongst the most important. Often directly linked to our chances for social success, reputation is the intangible standard that affects our personal and professional life in a very tangible way.
TOPICS:
Reputation Protection
Business Reputation Management
Online Reputation Repair
Corporate Reputation
7 min read
By Reputation X on
2/19/21 7:58 AM
Measuring the impact your corporate reputation has on your business
- Measuring the value of corporate reputation is important yet challenging.
- Corporate reputation is only becoming more valuable to companies.
- Measurement is difficult because corporate reputation is an intangible asset. It is difficult to quantify how people think and feel about your brand.
- One approach to measuring corporate reputation is analyzing a company’s stock prices, financial statements, and brand loyalty.
- Companies can measure customer loyalty by looking at their net promoter score, customer loyalty index, customer lifetime value, and/or repeat purchase rate.
- At the core of the challenge of measuring the value of corporate reputation is accurately combining the impacts of quantitative vs. qualitative factors.
There is no perfect formula for measuring the value of corporate reputation. While many researchers have presented theories, a brand’s reputation is still an intangible asset. We know it is important, yet it’s challenging to quantify because it focuses on how people think and feel about your brand.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Corporate Reputation
7 min read
By Reputation X on
2/10/21 5:45 AM
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.
TOPICS:
Reputation PR
Online Reputation Management (ORM)
What is Reputation
Corporate Reputation
6 min read
By Reputation X on
2/9/21 5:25 PM
ORM strategy after a problem occurs
Research shows that, on average, Americans tell 16 people about a bad service experience.
Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Corporate Reputation
Reputation Strategy
6 min read
By Reputation X on
2/3/21 12:16 PM
Highlights
- An executive bio is a summary of your professional narrative
- It’s written much the same way as other narratives using key elements about the executive
- Using these seven tips can make your executive biography more engaging and effective
- A shorter version of your executive bio can enhance your resume
- You should keep the length of your bio to a single page to maximize its efficacy
As a professional, whether you’re an entrepreneur or a key figure at a large corporation, there are times when other people and entities want to know who you are in your industry. Resumes can tell them what you do, but a well-written executive profile will convey your real value and personal brand. It can even work to improve your digital footprint and online reputation.
Writing your executive biography yourself will infuse it with your “voice” and make it stand out as a genuine representation, rather than a fill-in-the-black answer sheet.
TOPICS:
Personal Reputation Management
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
10 min read
By Reputation X on
2/2/21 8:23 PM
Highlights:
-
Corporate reputation is factoring more and more in a company’s value.
-
A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation.
-
The wide variety of the factors that contribute to corporate reputation, from work environment and corporate culture, to quality of products and services, to community engagement and environmental responsibility, show the increasingly interconnected relationship between business, society, and human emotion.
-
Ways to measure corporate reputation include the Corporate Reputation Quotient, shareholder value, and Net Promoter Score.
TOPICS:
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
2/2/21 1:44 PM
Strategies to remove negative search results
Just about every company has something they’d like to take off the Internet. What if you could make it happen?
Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.
TOPICS:
Online Reputation Repair
Corporate Reputation
Reputation Strategy
6 min read
By Reputation X on
1/27/21 12:19 PM
What is reputation?
As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?
TOPICS:
Online Reputation Management (ORM)
What is Reputation
Corporate Reputation
5 min read
By Reputation X on
12/30/20 3:29 PM
Fake reviews are like fake news but on a smaller scale
TOPICS:
Online Review Management
Business Reputation Management
Corporate Reputation
8 min read
By Reputation X on
12/11/20 1:29 PM
You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm.
What is online profile defense, why is it important, and how to get started?
- The online profiles of your company and its executives are vulnerable to attacks from multiple threats.
- Because online reputation has such a large impact on your company value, you must protect it vigorously.
- You can reduce the impact of negative content by fortifying search results with positive, high-quality content.
- Unhappy customers, bad publicity, competitors, disgruntled or former employees, and unmanaged corporate social responsibility can be vectors for reputation damage.
- In this article, we lay out the steps to protect your online profiles.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Reputation Protection
Online Reputation Repair
Corporate Reputation
9 min read
By Reputation X on
11/30/20 2:51 PM
The complete overview and checklist
Corporate reputation is a complex and multifaceted asset that should be addressed with the dedication and care. The development of your overall reputation strategy should involve your leadership team.
TOPICS:
Corporate Reputation
7 min read
By Reputation X on
11/3/20 10:09 AM
- A percentage of your company’s value can be attributed to your corporate reputation.
- In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
- Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
- Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
- Over 50% of the Walt Disney Company’s value can be attributed to its reputation.
TOPICS:
Business Reputation Management
Monitor Online Reputation
Corporate Reputation
Corporate Social Responsibility
9 min read
By Reputation X on
11/2/20 1:39 PM
Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it also will help protect your business from reputation damage and accelerate your recovery time after a crisis.
CSR mistakes can damage or even ruin your reputation, so it’s vital to plan and implement your strategy properly. We’ll discuss the basics of CSR, as well as the benefits and how to utilize it for business growth and stability.
TOPICS:
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
10/27/20 5:47 PM
- According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
- Corporate reputation is arguably a company’s most valuable intangible asset.
- Underestimating the importance of corporate reputation can be fatal.
- A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
- One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
- Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Corporate Reputation