The online reputation management blog

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start...

There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you...

Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher...

Wise Words on Reputation   Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it's in your personal...

It's no secret that we all like to be liked. Whether in our personal or professional lives, we want to be thought of well by others. ...

Imagine getting purchase satisfaction instead of leaving bad reviews for a company in the hope that they'll respond by giving your money...

Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may...

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...

In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form...

Key takeaways What Wikipedia says about you matters a lot Despite the setup of Wikipedia as an open-source program, not just anyone can...

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  – Warren...

Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...

A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better...

Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging.  Brand reputation...

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment,...

Reputation management sstrategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...

Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber...