6 min read
By Reputation X on
2/23/21 12:24 PM
Highlights
- Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
- Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community.
- Both corporate image and reputation can impact a company’s revenue and success.
- Even if you have a good corporate reputation, a poor company image can hurt your revenues.
- Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.
At a first glance, a corporate image and a corporate reputation might seem like synonyms. There are definite similarities between the two: both your corporate image and your corporate reputation are important subjective perceptions that affect not only how people see your business, but also how and if they do business with you.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
What is Reputation
Corporate Reputation
7 min read
By Reputation X on
2/22/21 1:30 PM
Highlights
- Your company’s reputation is arguably its most valuable asset.
- 63% of your market value is attributed to your corporate reputation.
- The Internet and social media have made reputation insurance more vital than ever.
- Reputation insurance policies can be purchased individually or integrated into existing company insurance policies.
- Stand-alone corporate reputation insurance policies are designed to cover any financial losses that relate to diminished sales from a damaged reputation but come at a much higher price than an add-on policy.
Of the many things that we count on in life, our reputation ranks amongst the most important. Often directly linked to our chances for social success, reputation is the intangible standard that affects our personal and professional life in a very tangible way.
TOPICS:
Reputation Protection
Business Reputation Management
Corporate Reputation
7 min read
By Reputation X on
2/19/21 7:58 AM
Measuring the impact your corporate reputation has on your business
- Measuring the value of corporate reputation is important yet challenging.
- Corporate reputation is only becoming more valuable to companies.
- Measurement is difficult because corporate reputation is an intangible asset. It is difficult to quantify how people think and feel about your brand.
- One approach to measuring corporate reputation is analyzing a company’s stock prices, financial statements, and brand loyalty.
- Companies can measure customer loyalty by looking at their net promoter score, customer loyalty index, customer lifetime value, and/or repeat purchase rate.
- At the core of the challenge of measuring the value of corporate reputation is accurately combining the impacts of quantitative vs. qualitative factors.
There is no perfect formula for measuring the value of corporate reputation. While many researchers have presented theories, a brand’s reputation is still an intangible asset. We know it is important, yet it’s challenging to quantify because it focuses on how people think and feel about your brand.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Corporate Reputation
7 min read
By Reputation X on
2/10/21 5:45 AM
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.
TOPICS:
Reputation PR
Online Reputation Management (ORM)
What is Reputation
Corporate Reputation
6 min read
By Reputation X on
2/3/21 12:16 PM
Highlights
- An executive bio is a summary of your professional narrative
- It’s written much the same way as other narratives using key elements about the executive
- Using these seven tips can make your executive biography more engaging and effective
- A shorter version of your executive bio can enhance your resume
- You should keep the length of your bio to a single page to maximize its efficacy
As a professional, whether you’re an entrepreneur or a key figure at a large corporation, there are times when other people and entities want to know who you are in your industry. Resumes can tell them what you do, but a well-written executive profile will convey your real value and personal brand. It can even work to improve your digital footprint and online reputation.
Writing your executive biography yourself will infuse it with your “voice” and make it stand out as a genuine representation, rather than a fill-in-the-black answer sheet.
TOPICS:
Personal Reputation Management
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
10 min read
By Reputation X on
2/2/21 8:23 PM
Highlights:
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Corporate reputation is factoring more and more in a company’s value.
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A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation.
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The wide variety of the factors that contribute to corporate reputation, from work environment and corporate culture, to quality of products and services, to community engagement and environmental responsibility, show the increasingly interconnected relationship between business, society, and human emotion.
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Ways to measure corporate reputation include the Corporate Reputation Quotient, shareholder value, and Net Promoter Score.
TOPICS:
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
2/2/21 1:44 PM
Strategies to remove negative search results
Just about every company has something they’d like to take off the Internet. What if you could make it happen?
Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.
TOPICS:
Reputation Protection
Online Reputation Repair
Corporate Reputation
6 min read
By Reputation X on
1/27/21 12:19 PM
What is reputation?
As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?
TOPICS:
Online Reputation Management (ORM)
What is Reputation
Corporate Reputation
5 min read
By Reputation X on
12/30/20 3:29 PM
Fake reviews are like fake news but on a smaller scale
TOPICS:
Online Review Management
Business Reputation Management
Corporate Reputation
8 min read
By Reputation X on
12/11/20 1:29 PM
You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm.
What is online profile defense, why is it important, and how to get started?
- The online profiles of your company and its executives are vulnerable to attacks from multiple threats.
- Because online reputation has such a large impact on your company value, you must protect it vigorously.
- You can reduce the impact of negative content by fortifying search results with positive, high-quality content.
- Unhappy customers, bad publicity, competitors, disgruntled or former employees, and unmanaged corporate social responsibility can be vectors for reputation damage.
- In this article, we lay out the steps to protect your online profiles.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Reputation Protection
Online Reputation Repair
Corporate Reputation
9 min read
By Reputation X on
11/30/20 2:51 PM
The complete overview and checklist
Corporate reputation is a complex and multifaceted asset that should be addressed with the dedication and care. The development of your overall reputation strategy should involve your leadership team.
TOPICS:
Corporate Reputation
14 min read
By Reputation X on
11/24/20 4:49 PM
Highlights:
- Making your own Wikipedia page is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia page for your company as simple and easy - which it most certainly is not.
- Wikipedia has rules restricting you from creating your own Wikipedia page or paying someone to create one for you.
- Creating your own Wikipedia page or paying someone to do it (though common) can get your content deleted and your account banned.
- If a Wikipedia editor has not already written a page for you, it's probable you are not notable enough to have one.
- A good rule of thumb is that you should have at least 10 articles specifically about your company to be considered notable.
TOPICS:
How to Do Reputation Management
Wikipedia
Corporate Reputation
7 min read
By Reputation X on
11/3/20 10:09 AM
- A percentage of your company’s value can be attributed to your corporate reputation.
- In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
- Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
- Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
- Over 50% of the Walt Disney Company’s value can be attributed to its reputation.
TOPICS:
Business Reputation Management
Monitor Online Reputation
Corporate Reputation
Corporate Social Responsibility
9 min read
By Reputation X on
11/2/20 1:39 PM
Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it also will help protect your business from reputation damage and accelerate your recovery time after a crisis.
CSR mistakes can damage or even ruin your reputation, so it’s vital to plan and implement your strategy properly. We’ll discuss the basics of CSR, as well as the benefits and how to utilize it for business growth and stability.
TOPICS:
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
10/27/20 5:47 PM
- According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
- Corporate reputation is arguably a company’s most valuable intangible asset.
- Underestimating the importance of corporate reputation can be fatal.
- A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
- One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
- Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Corporate Reputation
7 min read
By Reputation X on
10/26/20 5:32 AM
- Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis.
- Every company makes mistakes. How you fix those mistakes determines whether they make or break you.
- By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save your reputation.
- It is critical to face up to problems promptly, directly, and honestly.
TOPICS:
Business Reputation Management
Corporate Reputation
8 min read
By Brianne Schaer on
10/16/20 4:30 PM
Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news coverage, social media posts, reviews, and other public comments.
TOPICS:
Reputation Protection
Business Reputation Management
Corporate Reputation
8 min read
By Reputation X on
10/15/20 6:30 AM
What is reputation risk, and how to reduce it
Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.
Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.
Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
9 min read
By Reputation X on
10/14/20 6:56 PM
The world’s most admired companies based on a nine-point ranking system
- Fortune Magazine has another well-respected, powerful list: Fortune's World's Most Admired Companies
- The peer-judged list is scored and determined by business insiders within each industry.
- List candidates are rated based on nine key attributes running the gamut of business performance indicators.
You’ve heard of the Fortune 500, a well-respected ranking of the largest companies by revenue in the United States, but you might not be aware of another annual list Fortune produces that ranks the admirability of global companies based on key attributes as perceived by a large audience of qualified professionals.
TOPICS:
What is Reputation
Corporate Reputation
Corporate Social Responsibility
21 min read
By Reputation X on
10/3/20 6:07 PM
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.
Since 2014, Google My Business has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google My Business and why is it so important that you do?
TOPICS:
How to Do Reputation Management
Business Reputation Management
Corporate Reputation