6 min read
By Reputation X on
10/1/20 7:14 PM
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Monitor Online Reputation
Corporate Reputation
4 min read
By Reputation X on
9/30/20 12:28 PM
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to, and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.
TOPICS:
Reputation PR
Reputation Marketing
Corporate Reputation
Corporate Social Responsibility
7 min read
By Reputation X on
9/29/20 11:06 AM
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.
TOPICS:
Ethics in Search Marketing
Reputation Marketing
Corporate Reputation
Corporate Social Responsibility
8 min read
By Reputation X on
9/27/20 11:01 AM
Key Takeaways:
TOPICS:
Business Reputation Management
Wikipedia
Corporate Reputation
6 min read
By Reputation X on
9/26/20 10:27 AM
Imagine for a minute that there was an easy-to-understand metric that told you:
TOPICS:
reputation score
Corporate Reputation
Net Promoter Score
11 min read
By Brianne Schaer on
6/24/19 5:06 PM
Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility