The online reputation management blog

It's no secret that we all like to be liked. Whether in our personal or professional lives, we want to be thought of well by others. ...

Imagine getting purchase satisfaction instead of leaving bad reviews for a company in the hope that they'll respond by giving your money...

Highlights A business can sue if an online review is untruthful, libelous, slanderous, defames character, intentionally interferes with...

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...

In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form...

Key takeaways What Wikipedia says about you matters a lot Despite the setup of Wikipedia as an open-source program, not just anyone can...

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  – Warren...

Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...

A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better...

Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging.  Brand reputation...

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment,...

ORM strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation...

Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber...

Strategies to remove negative search results Just about every company has something they’d like to take off the Internet. What if you could...

What is reputation? As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers,...

Fake reviews are like fake news but on a smaller scale 

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own...

You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those...