Reputation Management Articles

4 min read

Great brand stories reduce online marketing costs

Published on 01/26/19 8:07 AM PST by Kent Campbell

Well-written but less-than compelling content won't generate user signals to improve branded search results.

A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.

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8 min read

How Long Does Reputation Management Take? Weeks to Months.

Published on 09/27/18 3:40 PM PST by Reputation X

One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is of course "how much does ORM cost".) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

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5 min read

Reputation marketing: Bloggers, placements and contributors

Published on 09/18/17 5:23 PM PST by Reputation X

 

Launching a reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms.

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