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The Reputation Management Blog


3 min read

What is more important character or reputation?

By Brianne Schaer on 3/12/20 10:48 AM

The reputation management process usually starts with taking an honest look inward. Since your reputation is a measurement of how you are portrayed online, it is also a reflection of who you are as a person or brand. Every strong reputation starts with an even stronger character.

Topics: Online Reputation Management (ORM) Ethics Reputation
6 min read

What is ethical reputation management?

By Kent Campbell on 7/31/19 5:11 PM

What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.

Topics: Online Reputation Repair best practices Ethics
7 min read

What is Reputation Capital?

By Brianne Schaer on 4/2/19 10:15 AM

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

  • A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
  • Businesses with a strong reputation capital can overcome a crisis easier than those with negative reputations.
  • Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.
Topics: Online Reputation Management (ORM) Reputation Protection Ethics
17 min read

What Is Reputation Management?

By Kent Campbell on 7/2/18 9:55 AM

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience.

Topics: Online Reputation Management (ORM) Business Reputation Management Ethics

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