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Ethics in Search Marketing

8 min read

How Reputation Firms Cheat

By Reputation X on 5/19/21 9:06 AM

Highlights

  • Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
  • There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.

Real reputation management involves knowing about, correcting, and balancing information about a person or company online. 

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing Corporate Reputation

7 min read

The Role of CSR in Corporate Reputation

By Reputation X on 9/29/20 11:06 AM

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.

TOPICS: Ethics in Search Marketing Reputation Marketing Corporate Reputation Corporate Social Responsibility

18 min read

What Is Reputation Management?

By Kent Campbell on 6/2/20 10:07 AM

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are reputation is whom other people think you are, and today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.

Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, impression management, rep management, brand perception, or brand reputation management. Whatever you call it, the goal is to shape public perception about a person or business.

This blog post will answer some of the most common questions regarding reputation management.

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing What is Reputation Wikipedia

5 min read

What is impression management?

By Brianne Schaer on 4/28/20 2:22 PM

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones.

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked and successful don’t we?

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing What is Reputation

7 min read

Character vs. reputation - which is more important?

By Brianne Schaer on 3/12/20 10:48 AM

What is more important? Who you are or who people think you are?

How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.

  • Your character and your reputation should align with one another

  • Reputation is an outward expression of your character

  • Character is the foundation of your reputation

  • Both are necessary to maintain a positive online reputation

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing What is Reputation