The Online Reputation Management Blog

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Ethics in Search Marketing

8 min read

How Reputation Firms Cheat

By Reputation X on 5/19/21 9:06 AM

Highlights

  • Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
  • There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.

Real reputation management involves knowing about, correcting, and balancing information about a person or company online. 

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing Corporate Reputation

7 min read

The Role of CSR in Corporate Reputation

By Reputation X on 9/29/20 11:06 AM

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.

TOPICS: Ethics in Search Marketing Reputation Marketing Corporate Reputation Corporate Social Responsibility

20 min read

What Is Reputation Management?

By Kent Campbell on 6/2/20 10:07 AM

What exactly is reputation management? Reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation management seeks to influence peoples sentiment by changing what they see during search, social, and other online interactions. Reputation management can also affect the offline world as well. 

Reputation management is a practice. The actions taken during a reputation management program often include work in the areas of customer experience, online marketing, social media, search engine results, online ratings and reviews, and customer satisfaction.

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing What is Reputation Wikipedia

5 min read

What is impression management?

By Brianne Schaer on 4/28/20 2:22 PM

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones.

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked and successful don’t we?

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing What is Reputation

7 min read

Character vs. reputation - which is more important?

By Brianne Schaer on 3/12/20 10:48 AM

What is more important? Who you are or who people think you are?

How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.

  • Your character and your reputation should align with one another

  • Reputation is an outward expression of your character

  • Character is the foundation of your reputation

  • Both are necessary to maintain a positive online reputation

TOPICS: Online Reputation Management (ORM) Ethics in Search Marketing What is Reputation