8 min read
- Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
- There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.
Real reputation management involves knowing about, correcting, and balancing information about a person or company online.
7 min read
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.
18 min read
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are reputation is whom other people think you are, and today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.
Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, impression management, rep management, brand perception, or brand reputation management. Whatever you call it, the goal is to shape public perception about a person or business.
This blog post will answer some of the most common questions regarding reputation management.
5 min read
Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones.
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked and successful don’t we?
7 min read
What is more important? Who you are or who people think you are?
How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.
Your character and your reputation should align with one another
Reputation is an outward expression of your character
Character is the foundation of your reputation
Both are necessary to maintain a positive online reputation
9 min read
What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.