The Reputation Management Blog

5 min read

Top five things everyone should do to control online reputation

Published on 05/03/19 7:20 AM PST by Brianne Schaer

Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.

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3 min read

Inbound Leads Dropping? Maybe It's Negative Search Results

Published on 09/27/18 3:47 PM PST by Kent Campbell

Why did the organic for your branded search traffic just drop off? Was it a search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing.

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4 min read

Which search phrases are killing your brand?

Published on 09/27/18 3:25 PM PST by Kent Campbell

Which search phrases are killing your business?

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

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3 min read

10 Best Resources to Learn SEO Step by Step

Published on 04/30/19 7:27 PM PST by Kent Campbell

If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.

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4 min read

What is ORM? How is it different than SEO?

Published on 05/13/19 5:10 PM PST by Reputation X

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM is generally concerned with getting many websites to rank well for the brand name. Both are subsets of online marketing

Topics: How to do ORM
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6 min read

Art & Science: SEO Fueled Articles

Published on 03/23/18 6:30 PM PST by Reputation X

Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.

Topics: How to do ORM
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5 min read

Reputation marketing: Bloggers, placements and contributors

Published on 09/18/17 5:23 PM PST by Reputation X

 

Launching a reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms.

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3 min read

Change Healthgrades ratings in 5 steps

Published on 09/18/17 5:03 PM PST by Reputation X


As one of the top 20 sites seen most often in medical practice search results, Healthgrades is like the Yelp of doctor reviews.

Topics: How to do ORM
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5 min read

How to brainstorm content for a reputation campaign

Published on 10/16/17 9:56 AM PST by Reputation X

Every reputation management campaign includes a lot of brainstorming. Which websites to build, which web content to develop, which headlines to use for SEO and ORM purposes. This article will help you understand some of the best ways to brainstorm content for reputation management. 

Topics: How to do ORM
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2 min read

Reputation management services - part 2: Development

Published on 09/17/17 7:46 AM PST by Reputation X

Though no two companies or people are alike, professional Internet reputation management services follow a customized process based on the type of case, industry and brand.

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