The Reputation Management Blog

5 min read

Brainstorm content for a reputation improvement campaign

Published on 10/19/19 4:20 AM PST by Reputation X

Every reputation management campaign includes a lot of brainstorming. We think about which websites to build, which web content to develop (text, video, social, graphics, images, etc.), which headlines to use for SEO and ORM purposes. This article will help you understand some of the best ways to brainstorm content for reputation management. 

Topics: How to do ORM
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3 min read

Anchor Text Diversity Guidelines

Published on 09/24/19 8:42 AM PST by Reputation X

There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.

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8 min read

Value of Corporate Reputation as an Intangible Asset

Published on 10/21/19 8:03 AM PST by Brianne Schaer

Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

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6 min read

Top five things everyone should do to control online reputation

Published on 09/09/19 9:50 AM PST by Brianne Schaer

Online reputation is like a credit report everyone can see.

Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.

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3 min read

Leads and Traffic Dropping? Examine Negative Branded Search Results

Published on 11/11/19 9:56 PM PST by Kent Campbell

Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing. The sales staff are freaking out. 

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5 min read

Which search phrases are hurting your brand?

Published on 09/11/19 3:55 PM PST by Kent Campbell

Which search phrases are killing your business?

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every negative review from the last ten years is taped to the front window. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

You wouldn’t let it happen in real life, so why would you let it happen online?

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3 min read

10 Best Resources to Learn SEO Step by Step

Published on 07/12/19 11:49 AM PST by Kent Campbell

If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.

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4 min read

What is ORM? How is it different than SEO?

Published on 07/25/19 5:07 PM PST by Reputation X

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing

Topics: How to do ORM
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6 min read

Engineering articles for SEO

Published on 09/18/19 11:22 AM PST by Reputation X

Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.

Topics: How to do ORM
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5 min read

How to find bloggers, placements and contributors

Published on 09/05/19 10:14 AM PST by Reputation X

 

Launching an online reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms. But with so much chaos and clutter in the digital world, the idea of carving out a positive space for you or your company—a fortress of digital brand authority that suppresses negative content and introduces you to others on the best possible terms—seems daunting, even laughable.

But it’s doable.

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