Reputation Management Articles

3 min read

Inbound Leads Dropping? Maybe It's Negative Search Results

By Kent Campbell on 6/19/17 7:32 AM

Why did the organic for your branded search traffic just drop off? Was it a search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing.

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4 min read

Which search phrases are killing your brand?

By Kent Campbell on 6/7/17 5:37 PM

Which search phrases are killing your business?

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

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3 min read

10 Best Resources to Learn SEO Step by Step

By Kent Campbell on 3/8/17 9:27 AM

If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.

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4 min read

What is ORM? Is it different than SEO?

By Reputation X on 2/21/17 11:20 AM

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM is generally concerned with getting many websites to rank well for the brand name. Both are subsets of online marketing

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6 min read

Art & Science: SEO Fueled Articles

By Reputation X on 9/24/15 11:21 AM

Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.

Topics: How to do ORM
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5 min read

Reputation marketing: Bloggers, placements and contributors

By Reputation X on 3/6/15 6:20 PM

 

Launching a reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms.

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3 min read

Change Healthgrades ratings in 5 steps

By Reputation X on 2/23/15 1:03 PM


As one of the top 20 sites seen most often in medical practice search results, Healthgrades is like the Yelp of doctor reviews.

Topics: How to do ORM
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5 min read

How to brainstorm content for a reputation campaign

By Reputation X on 1/16/15 8:25 PM

Every reputation management campaign includes a lot of brainstorming. Which websites to build, which web content to develop, which headlines to use for SEO and ORM purposes. This article will help you understand some of the best ways to brainstorm content for reputation management. 

Topics: How to do ORM
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2 min read

Reputation management services - part 2: Development

By Reputation X on 1/2/15 6:27 PM

Though no two companies or people are alike, professional Internet reputation management services follow a customized process based on the type of case, industry and brand.

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3 min read

How to Manipulate the Media

By Julie Dowling on 10/24/14 1:23 PM


Media manipulation occurs in the space between truth and website pageviews.

There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.

That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.

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