As one of the top 20 sites seen most often in medical practice search results, Healthgrades is like the Yelp of doctor reviews.Your practice’s future depends on your understanding of how Healthgrades.com affects doctors online.
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Though no two companies or people are alike, professional online reputation management services follow a customized process based on the type of case, industry and brand. Initiatives vary, but can be broken into brand building, suppression (or dilution) of negative content, and review management. The first two require development, whereas a review management campaign rarely does.
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Media manipulation occurs in the space between truth and website pageviews.
There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.
That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.