The Online Reputation Management Blog

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How to Do Reputation Management

8 min read

Build a powerful personal brand online using content gap analysis

Highlights:

  • Improve your personal brand online by paying attention to what Google reveals about similar people.
  • Online content gaps are missed opportunities at generating awareness and interest in your personal brand.
  • A successful content strategy addresses customer’s needs at all stages of the buyer’s journey.
  • A quick and efficient way to spot and correct content gaps is a best-practices analysis of your competitors.

Don’t be misled by the name. A personal brand is first and foremost a financial asset that generates sales, increases revenues, opens the doors to new opportunities, and enhances online reputation.

Like all other financial assets, a personal brand is an investment—success demands research, planning, strategy, and a diverse portfolio of communications and content. 

Most personal brand advice starts with something about being unique, finding your voice, etc. But once you’ve determined what your unique personal brand should say, what’s next? What “content” portfolio do you invest in to build your brand’s value and positive reputation?

What will the canvas of search results reveal about your personal brand, and how do you get Google to show the world what you want it to see?

6 min read

What are gated reviews?

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business.

This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed a record-breaking 44.4% between April and June 2020. Now, more than $1 in every $5 spent on retail purchases comes from online orders. As more people continue to shop online, they’re also reading online reviews to decide where to spend their money. 

7 min read

Does your personal brand statement make you stand out?

The highlights

  • A personal brand statement sets you apart from the competition.
  • Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose.
  •  Personal brand statements are relevant to entrepreneurs, freelancers, and job seekers alike.
  • Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you do, and who you serve.

A personal brand statement has the power to define your professional purpose and allow you to stand out successfully in a competitive marketplace. Let’s take a look at the elements that can be used to craft a great personal brand statement and view exceptional examples that put those elements into practice.

5 min read

Online reputation management tools and reviews

Tools used in reputation management campaigns

Online reputation management (ORM) tools can be broken into monitoring tools that tell you when a problem may be occurring. The second type of ORM tool is the kind that helps you solve a problem once it has occurred. 

The vast majority of reputation related tools can be categorized monitoring / listening tools. Tools that actually help you improve your reputation focus mainly on improving online reviews. There are very few (maybe zero) software options to repair online reputation. 

Truly improving or repairing online reputation takes a set of skills no software can match, although it may happen at some time in the future. We've broken down monitoring, outreach, and publishing tools below: 

Tools for monitoring, outreach, analysis, and publishing

You can never understate the importance of your online reputation. From who finds you on the Web to whether they decide to do business with you, the image that is portrayed when your name or company is typed into a search engine holds significant power to harm you.

9 min read

Reputation and sentiment analysis

Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is most commonly used to quickly and efficiently identify negative reviews or articles online.

At Reputation X, we put over a decade of online brand management experience into every strategy we develop. Part of our industry know-how includes a keen mastery of the tools that can aid our clients in building, improving, and maintaining their positive online reputations.

9 min read

Everything a professional personal website should have

Make a big impression with your professional personal website

Highlights

  • A website that represents an individual in a professional context is a crucial reputation element
  • Your professional personal website should include at least 13 essential features
  • These five professional websites nailed their brand personality
  • Investing in professional web development is the best way to make your website stand out

Your professional website does more than you might think.

3 min read

What is Right to be Forgotten?

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen it won't help.

If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.

10 min read

What is SEO reputation management?

SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online. 

Article highlights

  • 63% of your company value is based on your reputation
  • SEO is a powerful tool for online reputation management, protection, and repair
  • Every company should have a reputation crisis management plan, but only about one-half of companies do
  • Smart SEO reputation management tactics can help get negative content off the front page of search results

You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies. 

6 min read

Website reputation management - How people see you online

Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about how a websites' reputation is perceived in search and social results by people. 

Improve website reputation

"Location, location, location" has become "first page, first page, first page"

Back in the day of brick and mortar, enterprising businesspersons would always say “Location, location, location.” Fast forward to our currently emerging heyday of global communications and pride of placement still applies, except the first page of Google has replaced 5th Avenue as the placement of choice.

Modern reputation management is everything to a business; the information your former and future customers have access to when they type your name into Google (or speak it) spells the difference between your illustrious business success, or obscurity, infamy, and failure.

5 min read

Are reputation management services a scam?

Most people have no idea how a brand reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms. Here is how to avoid the worst of it.

Online reputation management is a specialized field that requires a deep understanding of marketing, branding, public relations, SEO and a mix of other technical skills. Since online reputation management services are in high demand, many companies enter this industry despite not having the required skills. These types of companies attract clients by making big claims, unrealistic promises, and commitments they cannot fulfill. Naturally, they fail to deliver value, waste their clients’ hard-earned money and often cause more damage to their reputation.

9 min read

What is a personal brand?

What a personal brand is, why you need it, and how you build it.

  • A company’s brand is the feeling, image, or value consumers perceive about the company or its products.
  • Your personal brand is how the world perceives your reputation and your business stature.
  • Your personal brand is crucial because it is what makes you stand out from your colleagues and competitors.
  • You represent your brand all the time, so cultivate it.

8 min read

How to avoid the corporate pitfalls of reputational risk

What is reputation risk, and how to reduce it

Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.

Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.

Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.

21 min read

The Extremely Comprehensive Google My Business Guide

The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.

Since 2014, Google My Business has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google My Business and why is it so important that you do?

11 min read

Value of corporate reputation as an intangible asset

corporate reputation hero image-1

Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

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