10 min read
By Reputation X on
1/11/21 1:49 PM
SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online.
Article highlights
- 63% of your company value is based on your reputation
- SEO is a powerful tool for online reputation management, protection, and repair
- Every company should have a reputation crisis management plan, but only about one-half of companies do
- Smart SEO reputation management tactics can help get negative content off the front page of search results
You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies.
TOPICS:
How to Do Reputation Management
SEO Reputation Management
Online Reputation Management (ORM)
7 min read
By Brianne Schaer on
12/14/20 11:49 AM
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind.
TOPICS:
How to Do Reputation Management
Reputation Protection
Business Reputation Management
9 min read
By Reputation X on
12/14/20 7:30 AM
What a personal brand is, why you need it, and how you build it.
- A company’s brand is the feeling, image, or value consumers perceive about the company or its products.
- Your personal brand is how the world perceives your reputation and your business stature.
- Your personal brand is crucial because it is what makes you stand out from your colleagues and competitors.
- You represent your brand all the time, so cultivate it.
TOPICS:
How to Do Reputation Management
Personal Reputation Management
What is Reputation
7 min read
By Reputation X on
12/7/20 12:29 PM
- Notability is a trait Wikipedia uses to determine whether a topic or subject is worthy enough to have its own page in Wikipedia.
- Notability is the ability of the subject to attract attention based on its merit over a sustained, significant period.
- Any person or business can become notable by attracting attention over time.
- A subject should be the primary topic of several reliable information sources to be considered notable enough to have a Wikipedia page.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Wikipedia
14 min read
By Reputation X on
11/24/20 4:49 PM
Highlights:
- Making your own Wikipedia page is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia page for your company as simple and easy - which it most certainly is not.
- Wikipedia has rules restricting you from creating your own Wikipedia page or paying someone to create one for you.
- Creating your own Wikipedia page or paying someone to do it (though common) can get your content deleted and your account banned.
- If a Wikipedia editor has not already written a page for you, it's probable you are not notable enough to have one.
- A good rule of thumb is that you should have at least 10 articles specifically about your company to be considered notable.
TOPICS:
How to Do Reputation Management
Wikipedia
Corporate Reputation
8 min read
By Reputation X on
10/15/20 6:30 AM
What is reputation risk, and how to reduce it
Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.
Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.
Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
21 min read
By Reputation X on
10/3/20 6:07 PM
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a business that needs to be found.
Since 2014, Google My Business has been connecting local businesses with a bigger and better audience than they ever would have had access to on their own. With the accelerating transition to digital, it’s more vital now than ever that you get your local business online. So how do you get on Google My Business and why is it so important that you do?
TOPICS:
How to Do Reputation Management
Business Reputation Management
Corporate Reputation
9 min read
By Reputation X on
8/9/20 5:25 PM
Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information counter-warfare with reviews and content replacing guns and heavy artillery. So let’s launch into what you can do to fight back against a negative online reputation.
TOPICS:
How to Do Reputation Management
10 min read
By Brianne Schaer on
6/24/20 6:37 AM
Personal branding is the intentional effort to promote yourself in a way that establishes credibility and builds authority. Over time, personal branding can be used to position yourself as a leader in your niche. It is the act of building your personal brand.
TOPICS:
How to Do Reputation Management
Personal Reputation Management
7 min read
By Reputation X on
9/10/19 5:16 AM
Every reputation management campaign includes a lot of brainstorming. We think about which websites to build, which web content to develop (text, video, social, graphics, images, etc.), which headlines to use for SEO and ORM purposes. This article will help you understand some of the best ways to brainstorm content for reputation management.
TOPICS:
How to Do Reputation Management
7 min read
By Reputation X on
8/21/19 9:41 AM
There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.
TOPICS:
How to Do Reputation Management
SEO Reputation Management
Online Marketing Best Practices
11 min read
By Brianne Schaer on
6/24/19 5:06 PM
Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Corporate Reputation
Corporate Social Responsibility
9 min read
By Brianne Schaer on
5/3/19 8:05 AM
Online reputation is like a credit report everyone can see.
Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.
TOPICS:
How to Do Reputation Management
Personal Reputation Management
8 min read
By Reputation X on
1/2/18 1:02 PM
Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. We've wrapped up these top tips for improving the way Google shows your brand online.
TOPICS:
How to Do Reputation Management
Reputation PR
Online Reputation Management (ORM)
Defamation
Reputation Marketing
6 min read
By Kent Campbell on
6/19/17 7:32 AM
Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing. The sales staff are freaking out.
TOPICS:
How to Do Reputation Management
Online Reputation Management (ORM)
8 min read
By Reputation X on
6/7/17 5:37 PM
Which search phrases are killing your business? Is it [brand name] reviews? How about [brand name] complaints? Or, maybe it's just [brand name]. Check it now. We'll wait.
Imagine your customer gets your business’s address from a friend, comes to your storefront, and every negative review from the last ten years is taped to the front window. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.
You wouldn’t let it happen in real life, so why would you let it happen online?
TOPICS:
How to Do Reputation Management
Online Reputation Management (ORM)
5 min read
By Kent Campbell on
3/8/17 9:27 AM
If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.
TOPICS:
How to Do Reputation Management
SEO Reputation Management
6 min read
By Reputation X on
2/21/17 11:20 AM
What is the role of ORM in digital marketing? What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing.
TOPICS:
How to Do Reputation Management
9 min read
By Reputation X on
9/24/15 11:21 AM
Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.
TOPICS:
How to Do Reputation Management
7 min read
By Reputation X on
3/6/15 6:20 PM
Launching an online reputation marketing campaign is a great way to raise your personal or corporate profile and ensure that you’re controlling the online conversation around your key search terms. But with so much chaos and clutter in the digital world, the idea of carving out a positive space for you or your company—a fortress of digital brand authority that suppresses negative content and introduces you to others on the best possible terms—seems daunting, even laughable.
But it’s doable.
TOPICS:
How to Do Reputation Management
Reputation Protection
Online Reputation Repair
