8 min read
Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. We've wrapped up these top reputation management tips for improving the way Google shows your brand online.
6 min read
Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing. The sales staff are freaking out.
8 min read
Which search phrases are killing your business? Is it [brand name] reviews? How about [brand name] complaints? Or, maybe it's just [brand name]. Check it now. We'll wait.
Imagine your customer gets your business’s address from a friend, comes to your storefront, and every negative review from the last ten years is taped to the front window. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.
You wouldn’t let it happen in real life, so why would you let it happen online?
5 min read
If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience to make even simple SEO improvements.
6 min read
What is the role of ORM in digital marketing? What is the difference between SEO and ORM? S.E.O. stands for Search Engine Optimization. O.R.M. stands for Online Reputation Management. You may have heard of it referred to as Search Engine Reputation Management as well. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing.
10 min read
Effective online content is written for both people and search engines. Search engines need to appreciate your content, and when they do they introduce people to it through search results. Online content must be written with both people and search engines in mind.
6 min read
Healthgrades is something like the Yelp of doctor reviews. It is one of the top 20 sites seen most often in medical practice search results. As such, your practice’s future may depend on your understanding of how Healthgrades.com affects doctors online. A fair, true, reflection of your practice on Healthgrades is essential in today's wired world.
One of the most popular and trusted doctor rating and review sites, Healthgrades drives patient decision-making, determining who sets foot in your office—and who stays away. Healthgrades is one of the first sites a doctor should pay attention to when working to improve online reputation.
6 min read
Media manipulation occurs in the space between truth and website page views.
There are 86,400 seconds in a day and, thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) all the time to satisfy the needs of both man and (search) robot.
That speed means news agencies and bloggers have between zero and almost no time to research and that pageviews count above all else.