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Individual Reputation Repair

18 min read

What is reputation?

What is reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service.

In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It’s surprisingly easy to neglect, abuse, reject, or even intentionally shred someones' reputation. Reputations, whether corporate or personal, can be difficult to build, sustain, and protect. Reputation damage can happen in minutes, doesn't need to be based on fact, and the blast radius of a reputation scandal can circle the globe within hours. 

Also check out the article What is Reputation Management?

And although reputational scandal is at an all time high, the concept of reputation is largely misunderstood. 

33 min read

2022 Online Reputation Management Statistics

Online reputation statistics change regularly. This guide was last updated in January 2022.

If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well-laid plans - take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help. 

18 min read

What Is Reputation Management?

What exactly is reputation management?

In this article, we'll take a deep dive into what reputation management means in 2022 (and how it differs from reputation management 30 years ago), what it entails, and how to go about improving your reputation (or hiring a firm to do it for you).

At its core, reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation management seeks to influence an essential metric called "sentiment" by changing what people see during search, social, and other online interactions. Reputation management can also affect the offline world as well. 

Reputation management is a practice. The actions taken during a reputation management program often include work in the areas of customer experience, online marketing, social media, search engine results, online ratings and reviews, and customer satisfaction.

Reputation management goes by a variety of names:

Whatever you call it, the goal is to shape public perception about a person or business. This article will answer some of the most common questions regarding reputation management.

8 min read

How to block Archive.org?

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There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work. 

17 min read

How to Delete Something from the Internet

Google results are permanent, right? Well, not always. So, how do you get something removed from Google search? There are five ways to remove content from Google search - or to effectively remove it. Content removal can be a tricky thing, but this guide should help. 

Seven ways to remove online content from search:

  1. Ask people to delete their content
  2. Remove content at the publisher level
  3. Ask people to change their content
  4. Make a page invisible to Google
  5. Google removal
  6. Suppress visibility

Bonus:

     7. Removing negative reviews

9 min read

The Fastest Ways to Remove Google Search Results: Ranked

We ranked the fastest ways to remove search results from Google from fastest to slowest. Here they are:

When Google displays something about your brand that is negative you want to remove it as fast as possible. But what's the fastest and most efficient way to remove something from Google search? Some ways to delete negative information online include:

  • Have the webmaster remove the content
  • Have the webmaster remove search phrases from the content
  • Have the webmaster add code so Google will ignore the page
  • Have Google remove it if the content is in violation of its terms of service
  • Push the search result down so few if anyone sees it

Each of the above methods are discussed in more detail below.