It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!
One of the biggest stories of last year was the chaos wrought by so called “fake news” articles and publications. Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America its been around since the days of yellow journalism and perhaps before.
There exists a type of PR agency that specializes in destruction rather than enhancement of reputation. Some of these agencies work for governments or politcal parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose. It isn't just fringe groups, but the appartus of large governmental institutions like the National Security Administration (NSA). The NSA has apparently used negative online reputation management to discredit some peoples search results.
How do you find out who is anonymously posting information about you, your company, or your country, online? This is how.