The Reputation Management Blog

5 min read

Dark PR: Some Agencies are Evil

Published on 03/04/19 9:47 AM PST by Kent Campbell

Some PR agencies specialize in destruction rather than enhancement of reputation.

Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

It isn't just fringe groups, but the apparatus of large governmental institutions like the National Security Administration (NSA) and the UK's Joint Threats Intelligence Group. It's even said that the NSA has apparently used negative online reputation management to discredit some peoples search results as was revealed in the "Disruption: Operational Playbook".

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7 min read

Top 10 Reputation Management Articles of the Year

Published on 12/04/17 4:13 PM PST by Jennifer Wong

It’s been a year of ups and downs in the world of reputation management, with a President who uses Twitter to communicate directly with the country, sexual harassment in Hollywood powerhouses and the fallout that followed, and professional athletes protesting during the National Anthem, this year has been a busy year for PR folks. Here is our list of the top 10 shared articles on the web that focused on reputation management. Have any additional ones to share? Let us know in the comments and we’ll update our list!

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5 min read

Fake News - From Russian Trolls to Corporate Stock Manipulation

Published on 03/17/19 3:49 PM PST by Kent Campbell

The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.

Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America it's been around since the days of yellow journalism and perhaps before. 

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7 min read

A Fake Company and Imaginary CEO Help Trap Online Bad Guys

Published on 09/17/17 9:56 AM PST by Reputation X

How do you find out who is anonymously posting information about you, your company, or your country, online? This is how.

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