The Reputation Management Blog

4 min read

How Long Does It Take to Improve Google Rankings?

Published on 03/04/19 2:22 PM PST by Kent Campbell

Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.

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4 min read

A Simple Link & Social Media Structure Experiment

Published on 11/03/17 2:03 PM PST by Kent Campbell

Welcome to Reputation Experiment #142

Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:

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3 min read

Competitive Intelligence for Reputation Management

Published on 09/27/18 3:22 PM PST by Kent Campbell

One of the biggest mistakes people make when performing online reputation management is to build a bunch of different web profiles and fill them with sloppy content. Worse, all these properties often can't be effectively maintained over time, and so lose relevance. The best way to manage reputation is to understand prospective customers, similar companies, and what search engines are looking for.

One of the first steps is to perform a form of competitive research called the search result audit. Here's why. 

Topics: Link Building
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3 min read

10 Best Resources to Learn SEO Step by Step

Published on 09/27/18 2:47 PM PST by Kent Campbell

If you've ever wanted to learn search engine optimization (SEO) but don't know where to start - here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.

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7 min read

The SEO Press Release

Published on 09/18/17 10:32 AM PST by Reputation X

An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well.

Topics: Link Building
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