9 min read
By Reputation X on
4/12/21 6:15 AM
Key takeaways
- What Wikipedia says about you matters a lot
- Despite the setup of Wikipedia as an open-source program, not just anyone can edit everything
- Seeing who edited a Wikipedia article helps with transparency and understanding the power dynamics on a page
Wikipedia is one of the world’s most powerful websites. What Wikipedia says about you or your company can have a big impact, which is why many companies and organizations have tried to spruce up their Wikipedia pages - sometimes with disastrous effects.
TOPICS:
Monitor Online Reputation
Wikipedia
Corporate Reputation
3 min read
By Reputation X on
2/19/21 10:21 AM
A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better understand online brand.
A brand reputation SWOT analysis takes into account:
- Positive brand indicators (what the brand is doing right): A brand that is putting out good content will have some consistency in the way it's portrayed online.
- Negative brand indicators (what a brand is doing wrong): A brand that is putting out bad content will have a hard time maintaining a positive reputation if negative brand indicators outweigh positive brand indicators.
- Online reviews: Online reviews are a key indicator the online sentiment of your brand.
- Online mentions: Mentions on social media, review sites, or other authority sites reflect the sentiment of your brand.
TOPICS:
Reputation Protection
What is Reputation
Monitor Online Reputation
sentiment analysis
9 min read
By Reputation X on
2/19/21 8:02 AM
Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is most commonly used to quickly and efficiently identify negative reviews or articles online.
At Reputation X, we put over a decade of online brand management experience into every strategy we develop. Part of our industry know-how includes a keen mastery of the tools that can aid our clients in building, improving, and maintaining their positive online reputations.
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How to Do Reputation Management
Monitor Online Reputation
Net Promoter Score
7 min read
By Reputation X on
11/3/20 10:09 AM
- A percentage of your company’s value can be attributed to your corporate reputation.
- In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
- Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
- Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
- Over 50% of the Walt Disney Company’s value can be attributed to its reputation.
TOPICS:
Business Reputation Management
Monitor Online Reputation
Corporate Reputation
Corporate Social Responsibility
6 min read
By Reputation X on
10/1/20 7:14 PM
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Monitor Online Reputation
Corporate Reputation
10 min read
By Reputation X on
9/12/20 5:30 AM
Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.
Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.
How the public perceives that representation is your online reputation.
TOPICS:
Monitor Online Reputation
reputation score
6 min read
By Heidi Thiel on
7/8/20 1:51 PM
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.
TOPICS:
Online Review Management
Business Reputation Management
Monitor Online Reputation
8 min read
By Brianne Schaer on
5/19/20 3:48 PM
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
TOPICS:
Reputation Protection
Reputation management services
Monitor Online Reputation
9 min read
By Brianne Schaer on
4/21/20 5:05 PM
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
TOPICS:
Business Reputation Management
What is Reputation
Monitor Online Reputation
10 min read
By Brianne Schaer on
4/14/20 12:38 PM
A basic task in sentiment analysis is classifying the polarity of a given text at the document, sentence, or feature/aspect level—whether the expressed sentiment in a document, a sentence or an entity feature/aspect is positive, negative, or neutral. Advanced sentiment analysis looks even further into emotional states such as "angry", "sad", and "happy".
Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.
TOPICS:
Online Reputation Management (ORM)
What is Reputation
Monitor Online Reputation
5 min read
By Erica Sunarjo on
3/24/20 1:16 PM
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide.
Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.
TOPICS:
Online Reputation Management (ORM)
Reputation Marketing
Monitor Online Reputation
17 min read
By Milena Gallo on
3/19/20 4:55 PM
It happens. Someone published negative content about yourself or your brand. Believe it or not, there are ways to get this content removed. Many tactics involve negotiation to get web content taken down.
TOPICS:
Online Reputation Management (ORM)
Online Reputation Repair
What is Reputation
Monitor Online Reputation
8 min read
By Brianne Schaer on
3/3/20 9:46 AM
They really are watching you.
Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgement and your online reputation is out of your control.
TOPICS:
Online Reputation Management (ORM)
Monitor Online Reputation
Social Media Marketing