3 min read
A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better understand online brand.
A brand reputation SWOT analysis takes into account:
- Positive brand indicators (what the brand is doing right): A brand that is putting out good content will have some consistency in the way it's portrayed online.
- Negative brand indicators (what a brand is doing wrong): A brand that is putting out bad content will have a hard time maintaining a positive reputation if negative brand indicators outweigh positive brand indicators.
- Online reviews: Online reviews are a key indicator the online sentiment of your brand.
- Online mentions: Mentions on social media, review sites, or other authority sites reflect the sentiment of your brand.
9 min read
Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is most commonly used to quickly and efficiently identify negative reviews or articles online.
At Reputation X, we put over a decade of online brand management experience into every strategy we develop. Part of our industry know-how includes a keen mastery of the tools that can aid our clients in building, improving, and maintaining their positive online reputations.
7 min read
There are many free online encyclopedias to fit different needs, you may have more choices than you expected.
- Wikipedia is a great source for information, though many researchers don’t feel comfortable citing it as a resource due to its open contribution model.
- There are several alternatives to Wikipedia that offer different advantages.
- Some online encyclopedias are more reliable than Wikipedia due to different formats and ideology-based approaches.
- Wikipedia is the largest online encyclopedia at 6.2 million articles and growing.
- Encyclopedia Britannica Online is the most reliable and respected online encyclopedia, but it requires a subscription.
You can’t always use Wikipedia. Although Wikipedia dominates search engines, it’s often not the most trustworthy source. The best online encyclopedias are the ones that fit your specific needs. Here is a list of free Wikipedia alternatives.
7 min read
- A percentage of your company’s value can be attributed to your corporate reputation.
- In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
- Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
- Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
- Over 50% of the Walt Disney Company’s value can be attributed to its reputation.
6 min read
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
10 min read
Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.
Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.
How the public perceives that representation is your online reputation.
6 min read
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.
8 min read
Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity.
9 min read
Online sentiment is the emotion that people feel when engaging with your brand, product, or service. Whether a customer is making a purchase from your online store, writing a review about your business, or mentioning you in a social post, it is always somehow driven by emotion.
10 min read
A basic task in sentiment analysis is classifying the polarity of a given text at the document, sentence, or feature/aspect level—whether the expressed sentiment in a document, a sentence or an entity feature/aspect is positive, negative, or neutral. Advanced sentiment analysis looks even further into emotional states such as "angry", "sad", and "happy".
Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.
5 min read
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide.
Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.
17 min read
It happens. Someone published negative content about yourself or your brand. Believe it or not, there are ways to get this content removed. Many tactics involve negotiation to get web content taken down.
8 min read
They really are watching you.
Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgement and your online reputation is out of your control.