8 min read
A verified badge on Instagram and Twitter signals that you are an authority in your field. The iconic blue checkmark is a symbol that anyone will recognize - earning you immediate trust in whatever you’re posting. Here is how to get verified on Twitter or Instagram.
5 min read
Most PR content does not perform well in search results. This article will help fix that problem.
Reputation X does not call up the New York Times and ask for content to be created; if we did so, we could inadvertently become the story. Instead, we work with and often through PR professionals for that aspect of online reputation management when needed. Here are some tips we provide PR pros we work with to amplify content we direct PR agencies to place for our clients.
5 min read
Monitoring your direct competitors is a key part of any marketing strategy.
10 min read
As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.
9 min read
In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives.
10 min read
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6 min read
At a first glance, a corporate image and a corporate reputation might seem like synonyms. There are definite similarities between the two: both your corporate image and your corporate reputation are important subjective perceptions that affect not only how people see your business, but also how and if they do business with you.
9 min read
Your professional website does more than you might think.
7 min read
Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results.
This assumes you've already chosen a them and setup the blog, but that it may not have gone live yet. This article covers adding certain Wordpress plugins like Yoast and Schema, properly setting up Title and Description meta information, setting up Google Analytics and Google Search Console, content length, outbound links, simple ways to test speed, and more.
5 min read
One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn to make compelling content here and also here). Good content encourages engagement and creates more reasons for people to end up on your site.
7 min read
This is because few will see the content that follows unless the headline is good. That is where "clickbait" headlines come in.
6 min read
We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is our short and sweet formula for simple things almost any business can do to improve their Wordpress website.
6 min read
As a professional, whether you’re an entrepreneur or a key figure at a large corporation, there are times when other people and entities want to know who you are in your industry. Resumes can tell them what you do, but a well-written executive profile will convey your real value and personal brand. It can even work to improve your digital footprint and online reputation.
Writing your executive biography yourself will infuse it with your “voice” and make it stand out as a genuine representation, rather than a fill-in-the-black answer sheet.
5 min read
The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different.
8 min read
Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.
Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.
Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.
6 min read
6 min read
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube and Twitter influencers. Each has her or his own niche. This article explores what they are, factors that make an influencer, and how partnerships work.
In recent years, the word “influencer” has received a new dictionary definition, become a job title, and forced brands to reconsider their marketing strategy and budget.
15 min read
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
11 min read
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
7 min read
There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.