6 min read
By Reputation X on
2/23/21 12:24 PM
Highlights
- Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
- Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community.
- Both corporate image and reputation can impact a company’s revenue and success.
- Even if you have a good corporate reputation, a poor company image can hurt your revenues.
- Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.
At a first glance, a corporate image and a corporate reputation might seem like synonyms. There are definite similarities between the two: both your corporate image and your corporate reputation are important subjective perceptions that affect not only how people see your business, but also how and if they do business with you.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
What is Reputation
Corporate Reputation
9 min read
By Reputation X on
2/17/21 9:21 AM
Make a big impression with your professional personal website
Highlights
- A website that represents an individual in a professional context is a crucial reputation element
- Your professional personal website should include at least 13 essential features
- These five professional websites nailed their brand personality
- Investing in professional web development is the best way to make your website stand out
Your professional website does more than you might think.
TOPICS:
How to Do Reputation Management
Personal Reputation Management
Online Marketing Best Practices
7 min read
By Reputation X on
2/11/21 11:36 AM
Here is a list of basic things to do when setting up a new Wordpress blog. This assumes you've already chosen a them and setup the blog, but that it may not have gone live yet. This article covers adding certain Wordpress plugins like Yoast and Schema, properly setting up Title and Description meta information, setting up Google Analytics and Google Search Console, content length, outbound links, simple ways to test speed, and more.
TOPICS:
Search Engine Content Marketing
Personal Reputation Management
Online Marketing Best Practices
5 min read
By Reputation X on
2/10/21 1:00 AM
One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn to make compelling content here and also here). Good content encourages engagement and creates more reasons for people to end up on your site.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Online Marketing Best Practices
7 min read
By Reputation X on
2/9/21 2:31 PM
90% of the traffic your articles draw will be because of the headline - not the content that follows.
This is because few will see the content that follows unless the headline is good. That is where "clickbait" headlines come in.
TOPICS:
Online Reputation Management (ORM)
Online Marketing Best Practices
Reputation Marketing
6 min read
By Reputation X on
2/9/21 12:23 PM
We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is our short and sweet formula for simple things almost any business can do to improve their Wordpress website.
TOPICS:
SEO Reputation Management
Online Marketing Best Practices
6 min read
By Reputation X on
2/3/21 12:16 PM
Highlights
- An executive bio is a summary of your professional narrative
- It’s written much the same way as other narratives using key elements about the executive
- Using these seven tips can make your executive biography more engaging and effective
- A shorter version of your executive bio can enhance your resume
- You should keep the length of your bio to a single page to maximize its efficacy
As a professional, whether you’re an entrepreneur or a key figure at a large corporation, there are times when other people and entities want to know who you are in your industry. Resumes can tell them what you do, but a well-written executive profile will convey your real value and personal brand. It can even work to improve your digital footprint and online reputation.
Writing your executive biography yourself will infuse it with your “voice” and make it stand out as a genuine representation, rather than a fill-in-the-black answer sheet.
TOPICS:
Personal Reputation Management
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
5 min read
By Reputation X on
1/7/21 12:22 PM
The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
Online Marketing Best Practices
8 min read
By Reputation X on
10/15/20 6:30 AM
What is reputation risk, and how to reduce it
Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.
Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.
Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.
TOPICS:
How to Do Reputation Management
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
6 min read
By Reputation X on
10/1/20 7:14 PM
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Monitor Online Reputation
Corporate Reputation
6 min read
By Brianne Schaer on
9/1/20 11:33 AM
Inluencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing by 2022.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
15 min read
By Kent Campbell on
6/23/20 12:12 PM
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
TOPICS:
Personal Reputation Management
SEO Reputation Management
Online Marketing Best Practices
11 min read
By Brianne Schaer on
9/10/19 3:27 PM
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
7 min read
By Reputation X on
8/21/19 9:41 AM
There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.
TOPICS:
How to Do Reputation Management
SEO Reputation Management
Online Marketing Best Practices
9 min read
By Reputation X on
7/31/19 5:11 PM
What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.
TOPICS:
Online Reputation Repair
Online Marketing Best Practices
Ethics in Search Marketing
19 min read
By Brianne Schaer on
7/26/19 3:33 PM
You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:
TOPICS:
Search Engine Content Marketing
Online Marketing Best Practices
7 min read
By Kent Campbell on
7/21/19 9:52 AM
Originally published on 21 July 2019
Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client's brand with a negative query. Here's how to avoid that.
TOPICS:
Online Marketing Best Practices
8 min read
By Kent Campbell on
6/4/19 10:31 AM
There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work.
TOPICS:
Online Marketing Best Practices
8 min read
By Kent Campbell on
6/28/18 4:32 PM
Online marketing and SEO for the financial services industry is often heavily regulated by entities like FINRA. The rules financial firms must live by make SEO and content marketing more challenging for the industry. But there are still ways to craft effective campaigns.
TOPICS:
SEO Reputation Management
Online Marketing Best Practices
Reputation management services
10 min read
By Reputation X on
10/6/15 4:30 AM
We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.
TOPICS:
SEO Reputation Management
Online Reputation Repair
Online Marketing Best Practices
