The Reputation Management Blog

Posts about

Online Marketing Best Practices

8 min read

How to avoid the corporate pitfalls of reputational risk

What is reputation risk, and how to reduce it

Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.

Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.

Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.

6 min read

All about the reputation quotient model

  • We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
  • Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
  • Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
  • The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.

14 min read

How to Use Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster. 

11 min read

Use Sentiment Analysis to Win the Brand Comparison War

blog.reputationx.comhubfsArtboard 1@3x

People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.

19 min read

Checklists and tips: Create and promote winning blog posts

how-promote-blog-posts-1

You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:

7 min read

Don't pick the wrong search phrases

consequences

Originally published on 21 July 2019

Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client's brand with a negative query. Here's how to avoid that.

8 min read

How to block Archive.org?

archive_org-1

There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work. 

10 min read

How to optimize images for Google

We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.