10 min read
Brand stakeholders: Who they are and how to interact with them
Highlights:
Posts about
Online Marketing Best Practices
6 min read
The impact of company image on corporate reputation
Highlights
- Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
- Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community.
- Both corporate image and reputation can impact a company’s revenue and success.
- Even if you have a good corporate reputation, a poor company image can hurt your revenues.
- Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.
At a first glance, a corporate image and a corporate reputation might seem like synonyms. There are definite similarities between the two: both your corporate image and your corporate reputation are important subjective perceptions that affect not only how people see your business, but also how and if they do business with you.
9 min read
Everything a professional personal website should have
Make a big impression with your professional personal website
Highlights
- A website that represents an individual in a professional context is a crucial reputation element
- Your professional personal website should include at least 13 essential features
- These five professional websites nailed their brand personality
- Investing in professional web development is the best way to make your website stand out
Your professional website does more than you might think.
7 min read
Things to do when setting up a new Wordpress blog
Here is a list of basic things to do when setting up a new Wordpress blog. This assumes you've already chosen a them and setup the blog, but that it may not have gone live yet. This article covers adding certain Wordpress plugins like Yoast and Schema, properly setting up Title and Description meta information, setting up Google Analytics and Google Search Console, content length, outbound links, simple ways to test speed, and more.
5 min read
Content marketing for reputation campaigns
One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn to make compelling content here and also here). Good content encourages engagement and creates more reasons for people to end up on your site.
7 min read
Clickbait examples: Headlines and images explained
90% of the traffic your articles draw will be because of the headline - not the content that follows.
This is because few will see the content that follows unless the headline is good. That is where "clickbait" headlines come in.
6 min read
Simple things to make your site rank better
We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is our short and sweet formula for simple things almost any business can do to improve their Wordpress website.
6 min read
How to Write a Compelling Executive Biography
Highlights
- An executive bio is a summary of your professional narrative
- It’s written much the same way as other narratives using key elements about the executive
- Using these seven tips can make your executive biography more engaging and effective
- A shorter version of your executive bio can enhance your resume
- You should keep the length of your bio to a single page to maximize its efficacy
As a professional, whether you’re an entrepreneur or a key figure at a large corporation, there are times when other people and entities want to know who you are in your industry. Resumes can tell them what you do, but a well-written executive profile will convey your real value and personal brand. It can even work to improve your digital footprint and online reputation.
Writing your executive biography yourself will infuse it with your “voice” and make it stand out as a genuine representation, rather than a fill-in-the-black answer sheet.
5 min read
How Google and Bing Work
The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different.
8 min read
How to avoid the corporate pitfalls of reputational risk
What is reputation risk, and how to reduce it
Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.
Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.
Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.
6 min read
All about the reputation quotient model
- We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation.
- Your company’s reputation is easier to gauge than you might think thanks to the Harris-Fombrun Corporate Reputation Quotient Model (CRQ).
- Many people consider The Harris Poll/CRQ to be a reliable validation of corporate reputation, so it can drive public perception of a company positively or negatively.
- The CRQ has become an invaluable tool for companies when managing corporate reputation and identifying new market risks and opportunities.
6 min read
What is an influencer?
Inluencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing by 2022.
15 min read
How to Use Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
11 min read
Use Sentiment Analysis to Win the Brand Comparison War
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
7 min read
Anchor Text Diversity Guidelines
There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), we strive for diversity. Put another way; we don't want a backlink profile that says "Acme Technologies" in every link because it isn't organic (natural). Instead, we want a fully organic and natural backlink profile.
9 min read
The ethics of online reputation management
What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.
19 min read
How to create genetically modified online content that performs
You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:
7 min read
How to choose branded search phrases that perform well in Google
Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client's brand with a negative query. Here's how to avoid that.
8 min read
How to block Archive.org?
There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work.
8 min read
FINRA and SEO for financial services firms.
