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Online Marketing Best Practices (2)

9 min read

How to block Archive.org?

archive_org-1

There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work. 

10 min read

How to optimize images for Google

We often need to optimize image results for Google search in order to change search results for reputation management or for SEO reasons. For example, sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.

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