What is Reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service.
Ever had your reputation damaged? Hopefully not. But if you have, you can probably understand its sheer importance and strong effect on the way you operate, or whether you operate at all.
In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It's really difficult to build, enhance, sustain, and protect a reputation that'll last, and it’s easy to neglect, abuse, reject, or shred a reputation in just a short amount of time. A disaster can happen in minutes, and circle the globe within hours. Let's unpack what reputation really is.