The Reputation Management Blog

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Online Reputation Management (ORM)

18 min read

What Is Reputation Management?

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience.

5 min read

What is impression management?

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while shying away from negative ones.

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked, don’t we?

6 min read

What is sentiment analysis?

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Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.

4 min read

Brands with a great reputation attract the best candidates

How to attract better candidates through reputation marketing

People want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?

4 min read

Reduce marketing costs by improving reputation

A good reputation is worth a lot more than you might realize.

Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.

3 min read

Translation vs. localization: What's the difference?

Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide.

Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.

3 min read

Character vs. reputation - which is more important?

What is more important? Who you are or who people think you are?

How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.

  • Your character and your reputation should align with one another

  • Reputation is an outward expression of your character

  • Character is the foundation of your reputation

  • Both are necessary to maintain a positive online reputation

6 min read

How to improve your reputation

They really are watching you.

Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgement and your online reputation is out of your control.

4 min read

What is a good online reputation anyway?

A positive online reputation should be every individual or business’s goal in 2020. An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.

30 min read

2020 online reputation management statistics

Online reputation statistics change regularly. This guide was last updated June 2020.

If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well laid plans - take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help. 

5 min read

What to do when someone with the same name stains your reputation

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Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.

Sometimes the actions that other people take can affect your own reputation in serious ways.

  • What do you do when someone with the same name as you is involved in a scandal?
  • How do you distinguish yourself if you have a very common name?
  • What tools can you use to monitor what is being said about your name online?

7 min read

Use Sentiment Analysis to Win the Brand Comparison War

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People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.

6 min read

How to Manage Online Reviews for Small Businesses

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Every additional 1-star improvement can increase business 9%. Think about that. 

If you are in business, chances are one of your main sources of business is from your review and star-rating websites.

By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews out number the negative ones, and that any issues are being addressed so that lower star-ratings don't appear as often. 

An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you

8 min read

What is Reputation Capital?

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Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

  • A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
  • Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
  • Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.

12 min read

Why is Reputation Important?

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If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.

Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs

5 min read

How Long Does It Take to Improve Google Rankings?

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Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.

7 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

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