The Reputation Management Blog

4 min read

Great brand stories reduce online marketing costs

Published on 01/26/19 8:07 AM PST by Kent Campbell

Well-written but less-than compelling content won't generate user signals to improve branded search results.

A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.

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3 min read

72% of Customers Read 2-10 reviews

Published on 09/27/18 3:34 PM PST by Kent Campbell

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either. Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.

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8 min read

How Long Does Reputation Management Take? Weeks to Months.

Published on 09/27/18 3:40 PM PST by Reputation X

One of the first questions we get from most of our reputation management clients is “How long will reputation management take?”. (The next question is of course "how much does ORM cost".) Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

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9 min read

Content removal from the internet: Methods to Get Negative Content Removed

Published on 04/16/19 1:48 PM PST by Kent Campbell

Bad search results can kill a brand. Unfortunately, it can't all be removed, but some of it can. For content in search results that can be removed, this guide will let you know every way there is to make it go away. 

Here are a few of the ways online content can be removed - either from the site itself, or from search results - both are avenues to the same outcome - lower, or no, visibility of the negative content online. 

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3 min read

Inbound Leads Dropping? Maybe It's Negative Search Results

Published on 09/27/18 3:47 PM PST by Kent Campbell

Why did the organic for your branded search traffic just drop off? Was it a search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing.

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17 min read

2019 Online Reputation Management Statistics [May Update]

Published on 05/03/19 9:35 AM PST by Kent Campbell

Online reputation statistics change regularly. This guide was last updated April  2019.

If you’re like many Chief Marketing Officers you might lie awake at night wondering when the next emergency will upset your well laid plans. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little knowledge can go a long way. 

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4 min read

How to use authority to rank better

Published on 09/27/18 3:28 PM PST by Kent Campbell

Websites that are "authoritative" in their space rank much better. Google pays more attention to authoritative sites and pages. But how does a website become "authoritative"? Leverage different kinds of media to accomplish your goals. 

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4 min read

Which search phrases are killing your brand?

Published on 09/27/18 3:25 PM PST by Kent Campbell

Which search phrases are killing your business?

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

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2 min read

Branded vs. Non-Branded Content

Published on 09/27/18 3:06 PM PST by Reputation X

What's the difference between branded and non-branded content? Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either. Both types of content include your search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.

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5 min read

Find Out Why Competitors Are Beating You

Published on 09/27/18 2:58 PM PST by Kent Campbell

A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers. Warning: sometimes it can be a little scary. Search results can be an excellent tool for marketing, research, and development. But their utility goes far beyond into the realm of human intent, understanding, decisions and actions. Every page of search results tells you a story about your customer and what they’re really looking for. The trick is in seeing the intent behind the search results. 

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