8 min read
By Reputation X on
10/27/20 5:47 PM
- According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
- Corporate reputation is arguably a company’s most valuable intangible asset.
- Underestimating the importance of corporate reputation can be fatal.
- A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
- One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
- Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Corporate Reputation
20 min read
By Kent Campbell on
6/2/20 10:07 AM
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are and reputation is whom other people think you are. Today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.
Reputation management goes by a variety of names:
Whatever you call it, the goal is to shape public perception about a person or business. This blog post will answer some of the most common questions regarding reputation management.
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
Wikipedia
5 min read
By Brianne Schaer on
4/28/20 2:22 PM
Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones.
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked and successful don’t we?
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
10 min read
By Brianne Schaer on
4/14/20 12:38 PM
As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence or entity feature / aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity sentiment classification, however, has even more advanced possibilities. For example, it can assign emotional states to texts such as "angry", "sad", and "happy".
Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.
TOPICS:
Online Reputation Management (ORM)
What is Reputation
Monitor Online Reputation
10 min read
By Kate Teng on
4/7/20 11:36 AM
Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews to narrow down their apartment search. 70% of potential tenants will decide to visit a property or development based on its reputation.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
6 min read
By Brianne Schaer on
3/30/20 3:56 PM
Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
What is Reputation
6 min read
By Brianne Schaer on
3/27/20 6:14 PM
A good reputation is worth a lot more than you might realize.
Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Reputation Management Cost
Reputation management services
Reputation Marketing
5 min read
By Erica Sunarjo on
3/24/20 1:16 PM
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide.
Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.
TOPICS:
Online Reputation Management (ORM)
Reputation Marketing
Monitor Online Reputation
17 min read
By Milena Gallo on
3/19/20 4:55 PM
It happens. Someone published negative content about yourself or your brand. Believe it or not, there are ways to get this content removed. Many tactics involve negotiation to get web content taken down.
TOPICS:
Online Reputation Management (ORM)
Online Reputation Repair
What is Reputation
Monitor Online Reputation
7 min read
By Brianne Schaer on
3/12/20 10:48 AM
What is more important? Who you are or who people think you are?
How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.
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Your character and your reputation should align with one another
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Reputation is an outward expression of your character
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Character is the foundation of your reputation
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Both are necessary to maintain a positive online reputation
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
8 min read
By Brianne Schaer on
3/3/20 9:46 AM
They really are watching you.
Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgment and your online reputation are out of your control.
TOPICS:
Online Reputation Management (ORM)
Monitor Online Reputation
Social Media Marketing
7 min read
By Brianne Schaer on
2/24/20 12:30 PM
A positive online reputation should be every individual or business’s goal in 2021. As we continue to deal with consequences stemming from the pandemic, the stakes are higher and your online reputation will either encourage customers to choose your business or drive them away.
An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.
TOPICS:
Online Reputation Management (ORM)
What is Reputation
8 min read
By Brianne Schaer on
9/16/19 6:34 PM
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.
Sometimes the actions that other people take can affect your own reputation in serious ways.
- What do you do when someone with the same name as you is involved in a scandal?
- How do you distinguish yourself if you have a very common name?
- What tools can you use to monitor what is being said about your name online?
TOPICS:
Personal Reputation Management
Online Reputation Management (ORM)
Business Reputation Management
Online Reputation Repair
11 min read
By Brianne Schaer on
9/10/19 3:27 PM
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
8 min read
By Brianne Schaer on
8/7/19 1:07 PM
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Business Reputation Management
12 min read
By Brianne Schaer on
6/3/19 5:03 PM
Every additional 1-star improvement can increase business by 9%. Think about that.
If you are in business, chances are one of your main sources of business is from your review and star-rating websites.
By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews outnumber the negative ones, and that any issues are being addressed so that lower star ratings don't appear as often.
An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Business Reputation Management
9 min read
By Brianne Schaer on
4/2/19 10:15 AM
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.
- A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
- Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
- Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
12 min read
By Kent Campbell on
1/5/19 5:27 PM
If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.
Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:
- More business opportunities
- A better selection of prospective employees
- Higher company value
- Lower marketing costs
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Protection
Online Reputation Repair
5 min read
By Kent Campbell on
12/23/18 11:53 AM
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
7 min read
By Reputation X on
12/17/18 4:06 PM
An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.
Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward-facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Management Companies
Reputation Strategy