The Reputation Management Blog

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Online Reputation Management (ORM)

6 min read

The 5 Online Reputation Laws You Should Know

online-reputation-laws-1

Web reputations are fragile things. Sometimes it's necessary to invoke one law or another to support or attack a particular position. To remove slander, online defamation or libel are no different. But you need to know which laws apply. 

The secret, though, is that the law is often open to interpretation, especially when a law is relatively new and untested. Some of the body of online reputation law fits the “new and untested” heading. And while other elements are more settled, they don’t universally benefit those looking to burnish their online image or remove slander online. So while these five areas of the law may help your web reputation campaign, they may also work against it. In any event, this article will help you weigh the pros and cons, and consider the resources that might be involved.

5 min read

Branded vs. non-branded content: What’s the difference?

branded-v-non-branded-content
  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

3 min read

What is the Streisand Effect?

Summary of the Streisand Effect

On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he had shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen. Similar terms include blowback and astroturfing. 

4 min read

Wearing a mask on the internet - protecting identity online.

Most people around the world are wearing masks due to the pandemic. But can you wear a mask online? Yes, you can.

Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.

9 min read

What is a Guest Post? A Short and Simple Guide

Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article. 

3 min read

Reputation process: Research

It doesn’t matter whether you’re a business or an individual: If you’re you asking, “how can I fix my reputation online?” you’re not alone.

Reputation management isn’t rocket science but, to be effective, it must be governed by a process that adapts to every campaign’s unique aspects. For most campaigns, this process consists of these five steps:


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