7 min read
By Reputation X on
12/17/18 4:06 PM
An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.
Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward-facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Management Companies
Reputation Strategy
10 min read
By Kent Campbell on
10/5/18 4:22 PM
Want to remove images from Google? Sometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.
TOPICS:
Online Reputation Management (ORM)
15 min read
By Daniel Threlfall on
10/4/18 10:56 AM
Reputation management strategy is part of brand building, and it's so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright confused about it.
TOPICS:
Online Reputation Management (ORM)
Online Reputation Repair
Reputation Strategy
11 min read
By Reputation X on
8/28/18 10:57 AM
Ex-President Trump thinks Google is rigged against him. It's probably not, but that doesn't stop the scrutiny. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. A pandemic, economic disaster, insurrection at the Capital, and Black Lives Matter marches don't help.
While Donald Trump had mastered the art of publicity prior to becoming President, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences like those we are seeing today. His carefully cultivated reputation clearly got out of hand when other people were added to the mix.
For example, at one time President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..." But it isn't really rigged when tens of millions of people Google his name to find out what crazy things have been done ostensibly in his name. So much of it was negative that one of the most human of emotions, negativity bias, raised it's gauntleted fist and crushed any carefully cultivated online persona that may have been left.
TOPICS:
Online Reputation Management (ORM)
13 min read
By Kent Campbell on
7/4/18 4:03 PM
A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have reputation.
TOPICS:
Reputation PR
Online Reputation Management (ORM)
7 min read
By Kent Campbell on
1/19/18 1:09 PM
Less-than compelling content won't generate user signals to improve branded search results. Higher engagement reduces marketing costs.
Great brand stories improve click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.
TOPICS:
Online Reputation Management (ORM)
Reputation Protection
Reputation Management Cost
8 min read
By Reputation X on
1/2/18 1:02 PM
Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. We've wrapped up these top reputation management tips for improving the way Google shows your brand online.
TOPICS:
How to Do Reputation Management
Reputation PR
Online Reputation Management (ORM)
Defamation
Reputation Marketing
7 min read
By Reputation X on
9/4/17 8:34 AM
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”.
Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either.
Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Defamation
9 min read
By Reputation X on
8/18/17 11:29 AM
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course "How much does ORM cost?")
Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.
TOPICS:
Online Reputation Management (ORM)
Reputation Management Cost
Reputation Strategy
17 min read
By Kent Campbell on
8/7/17 1:02 PM
Google results are permanent, right? Well, not always. So, how do you get something removed from Google search? There are five ways to remove content from Google search - or to effectively remove it. Content removal can be a tricky thing, but this guide should help.
Seven ways to remove online content from search:
- Ask people to delete their content
- Remove content at the publisher level
- Ask people to change their content
- Make a page invisible to Google
- Google removal
- Suppress visibility
Bonus:
7. Removing negative reviews
TOPICS:
Online Reputation Management (ORM)
Online Reputation Repair
Reputation management services
6 min read
By Kent Campbell on
6/19/17 7:32 AM
Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing. The sales staff are freaking out.
TOPICS:
How to Do Reputation Management
Online Reputation Management (ORM)
7 min read
By Kent Campbell on
6/8/17 3:01 PM
Websites that are "authoritative" in their space rank much better. Google pays more attention to authoritative sites and pages. But how does a website become "authoritative"? Leverage different kinds of media to accomplish your goals.
TOPICS:
Online Reputation Management (ORM)
8 min read
By Reputation X on
6/7/17 5:37 PM
Which search phrases are killing your business? Is it [brand name] reviews? How about [brand name] complaints? Or, maybe it's just [brand name]. Check it now. We'll wait.
Imagine your customer gets your business’s address from a friend, comes to your storefront, and every negative review from the last ten years is taped to the front window. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.
You wouldn’t let it happen in real life, so why would you let it happen online?
TOPICS:
How to Do Reputation Management
Online Reputation Management (ORM)
5 min read
By Reputation X on
5/15/17 9:20 AM
One of the questions we're asked most often is "What's the difference between branded and non-branded content?"
Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either.
Both types of content include your branded search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
8 min read
By Kent Campbell on
5/1/17 7:25 AM
A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers. Warning: sometimes it can be a little scary. Search results can be an excellent tool for marketing, research, and development. But their utility goes far beyond into the realm of human intent, understanding, decisions and actions. Every page of search results tells you a story about your customer and what they’re really looking for. The trick is in seeing the intent behind the search results.
TOPICS:
Online Reputation Management (ORM)
8 min read
By Amanda Marie on
3/7/17 5:26 AM
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.
Reputation management is, of course, a continual effort. We have outlined both the groundwork and the tune-up work to keep your reputation in the best possible shape for the long run.
First, take stock of your online reputation:
- Listen for mentions
- Examine your reviews
- Check the accuracy of your online profiles
- Level set against the competition
- Locate any problem online content
- Perform outreach to a list of publishers
Continue to monitor your reputation in the long term:
- Manage online reviews
- Clean up your social media presence
Find out exactly how to do these things in this blog.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
17 min read
By Reputation X on
7/25/16 8:44 AM
Whether you're trying to remove something negative in search results, want to completely stop your name from coming up in Google, cleaning up porn, your options for turning around a negative Google image online, you have plenty of options. We outline each of them below.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
7 min read
By Kent Campbell on
5/31/16 6:06 PM
Sometimes online reputation projects don't work. There are a number of reasons for a project not working out but a few that stand out. The number one reason is a lack of SEO, but there are other reasons like a disconnect between reality and expectations too. It's also important to note that not all reputation management companies are actually what they say they are.
TOPICS:
Online Reputation Management (ORM)
Reputation Management Companies
7 min read
By Reputation X on
2/18/16 5:48 PM
Web reputations are fragile things. Sometimes it's necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel, these important laws should be top of mind.
The law is often open to interpretation. Some of the body of online reputation-related law fits the “new and untested” heading. While other elements are more settled, they don’t universally benefit those looking to burnish their online image or remove defamation online.
These five areas of the law may help your web reputation campaign.
TOPICS:
Online Reputation Management (ORM)
Online Reputation Repair
Defamation
5 min read
By Reputation X on
2/10/16 8:23 PM
- Non-branded content supports branded content.
- Branded content is obviously about your brand.
- Non-branded content is about your industry or other supporting information about your brand.
- Both kinds of content work together.
What is branded content?
Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.
Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
