The online reputation management blog

Google’s quality guidelines have been changing over the years, but few brands have been keeping up.

There are many services that track changes in search engine algorithms. Most track Google, some track Bing and Google or other search...

Reputation is the general opinion or estimation that people have about someone or something. It's a measure of how much respect,...

Tools used in reputation management campaigns Online reputation management (ORM) tools can be broken into monitoring tools that tell you...

Reputation management sstrategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...

The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who...

Reputation management companies engineer online profiles, especially their own. Finding the best reputation management firm is sometimes...

Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about...

Both Google and Bing are search engines that allow users to search the internet for a wide variety of information, including web pages,...

Online reputation statistics change regularly. This guide was last updated in December 2022. Like many brand management professionals, you...

ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything...

There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content...

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be...

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

Reputation management is the process of shaping and influencing the public perception of an individual, company, or brand. There are...

    Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After...

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment...

Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews...

Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for...

Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach...