4 min read
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove sensitive, personally identifiable data from search results.
6 min read
In this article: Google makes it easier to remove photos of minors from search, Facebook and Netflix face reputation crises but handle them differently, and Instagram adds pro-small business features just in time for the holiday season.
6 min read
In this article: About half of business listings include inaccurate information, Apple and Microsoft are both looking into more ad control technology, a new search engine is on the rise in Europe, and Google is treating search result titles differently.
Here's a roundup of what's changed:
8 min read
Real reputation management involves knowing about, correcting, and balancing information about a person or company online.
6 min read
Wikipedia is one of the Internet’s strongest and biggest websites. If you or your company has a Wikipedia page, chances are that page will rank high in the search results when someone performs a Google search. Whether you are developing a page for yourself or your company (frowned upon by Wikipedia), or creating one simply out of interest, these tips will help create a page that has a lower probability of being deleted.
18 min read
What is reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service.
In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It’s surprisingly easy to neglect, abuse, reject, or even intentionally shred someones' reputation. Reputations, whether corporate or personal, can be difficult to build, sustain, and protect. Reputation damage can happen in minutes, doesn't need to be based on fact, and the blast radius of a reputation scandal can circle the globe within hours.
Also check out the article What is Reputation Management?
And although reputational scandal is at an all time high, the concept of reputation is largely misunderstood.
9 min read
Anyone can edit Wikipedia. Yet just because you can edit the page doesn’t always mean you should – especially if it’s about you or your company.
7 min read
A personal brand statement has the power to define your professional purpose and allow you to stand out successfully in a competitive marketplace. Let’s take a look at the elements that can be used to craft a great personal brand statement and view exceptional examples that put those elements into practice.
5 min read
Online reputation management (ORM) tools can be broken into monitoring tools that tell you when a problem may be occurring. The second type of ORM tool is the kind that helps you solve a problem once it has occurred.
The vast majority of reputation related tools can be categorized monitoring / listening tools. Tools that actually help you improve your reputation focus mainly on improving online reviews. There are very few (maybe zero) software options to repair online reputation.
Truly improving or repairing online reputation takes a set of skills no software can match, although it may happen at some time in the future. We've broken down monitoring, outreach, and publishing tools below:
You can never understate the importance of your online reputation. From who finds you on the Web to whether they decide to do business with you, the image that is portrayed when your name or company is typed into a search engine holds significant power to harm you.
8 min read
While there’s no perfect formula for distilling your brand’s reputation down to a definitive number, there are metrics that will make your reputation management campaign much more effective. These metrics typically reflect consumer sentiment by tapping into financial indicators, online consumer behavior, and consumers who are most loyal to your brand.
7 min read
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.
6 min read
Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.
7 min read
This is because few will see the content that follows unless the headline is good. That is where "clickbait" headlines come in.
3 min read
If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.
6 min read
As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?
6 min read
Online reputation management (ORM) companies offer a broad range of services that are generally focused around monitoring and improving their clients' online brands. Some online reputation management companies focus on a niche specialty like review management, while others offer a suite of services and a dedicated team (usually with a higher price tag). Almost every online reputation management company uses some combination of the following to improve someone's online reputation:
10 min read
SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online.
You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies.
6 min read
Back in the day of brick and mortar, enterprising businesspersons would always say “Location, location, location.” Fast forward to our currently emerging heyday of global communications and pride of placement still applies, except the first page of Google has replaced 5th Avenue as the placement of choice.
Modern reputation management is everything to a business; the information your former and future customers have access to when they type your name into Google (or speak it) spells the difference between your illustrious business success, or obscurity, infamy, and failure.
5 min read
The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different.
33 min read
Online reputation statistics change regularly. This guide was last updated in January 2022.
If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well-laid plans - take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help.