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6 min read

History of reputation management

ORM is a relatively new concept. It’s based on enhancing trust and credibility.

Long before Google and social media brought everything online, businesses grew and expanded based on their reputation and how the market perceived a brand. Online reputation management (ORM) is a comparatively new concept, but it’s based on the same business principles: trust and credibility. 

8 min read

How to protect your online profiles

You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm. 

What is online profile defense, why is it important, and how to get started?

  • The online profiles of your company and its executives are vulnerable to attacks from multiple threats.
  • Because online reputation has such a large impact on your company value, you must protect it vigorously.
  • You can reduce the impact of negative content by fortifying search results with positive, high-quality content.
  • Unhappy customers, bad publicity, competitors, disgruntled or former employees, and unmanaged corporate social responsibility can be vectors for reputation damage.
  • In this article, we lay out the steps to protect your online profiles.

8 min read

What is Corporate Reputation?

  • According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
  • Corporate reputation is arguably a company’s most valuable intangible asset.
  • Underestimating the importance of corporate reputation can be fatal.
  • A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
  • One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
  • Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.

13 min read

What is Personal Branding?

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone.

Personal branding is the intentional effort to promote yourself in a way that establishes your credibility and builds authority. Over time, personal branding can be used to position yourself as a leader in your niche. It is the act of  building your personal brand.

18 min read

What Is Reputation Management?

What exactly is reputation management?

In this article, we'll take a deep dive into what reputation management means in 2022 (and how it differs from reputation management 30 years ago), what it entails, and how to go about improving your reputation (or hiring a firm to do it for you).

At its core, reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation management seeks to influence an essential metric called "sentiment" by changing what people see during search, social, and other online interactions. Reputation management can also affect the offline world as well. 

Reputation management is a practice. The actions taken during a reputation management program often include work in the areas of customer experience, online marketing, social media, search engine results, online ratings and reviews, and customer satisfaction.

Reputation management goes by a variety of names:

Whatever you call it, the goal is to shape public perception about a person or business. This article will answer some of the most common questions regarding reputation management.

9 min read

What is impression management?

 

 

Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After all, everyone wants to be well-liked and successful, don’t they?

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones. It is also known as "self-presentation."

10 min read

What is sentiment analysis?

sentiment analysis

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence or entity feature / aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity sentiment classification, however, has even more advanced possibilities. For example, it can assign emotional states to texts such as "angry", "sad", and "happy".

Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.

6 min read

Brands with a great reputation attract the best candidates

How to attract better candidates through reputation marketing

Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?

6 min read

Is reputation marketing worth the money?

A good reputation is worth a lot more than you might realize.

Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.

5 min read

Translation vs. localization: What's the difference?

Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide.

Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.

8 min read

How to improve your reputation online – key points for improvement

They really are watching you.

Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgment and your online reputation are out of your control.

7 min read

What is a good online reputation anyway?

A positive online reputation should be every individual or business’s goal in 2021. As we continue to deal with consequences stemming from the pandemic, the stakes are higher and your online reputation will either encourage customers to choose your business or drive them away. 

An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.

8 min read

Your Googlegänger is doing bad things. What to do?

same-name

Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.

Sometimes the actions that other people take can affect your own reputation in serious ways.

  • What do you do when someone with the same name as you is involved in a scandal?
  • How do you distinguish yourself if you have a very common name?
  • What tools can you use to monitor what is being said about your name online?

11 min read

Use Sentiment Analysis to Win the Brand Comparison War

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People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.

8 min read

How to block Archive.org?

archive_org-1

There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work. 

12 min read

How to Manage Online Reviews for Small Businesses

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Every additional 1-star improvement can increase business by 9%. Think about that. 

If you are in business, chances are one of your main sources of business is from your review and star-rating websites.

By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews outnumber the negative ones, and that any issues are being addressed so that lower star ratings don't appear as often. 

An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you

9 min read

What is Reputation Capital?

reputation-capital

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

  • A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
  • Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
  • Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.
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