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Online Reputation Management Services (3)

12 min read

Why is Reputation Important? Business reputation vs. individuals

why-reputation-important

If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.

Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs

5 min read

How Long Does It Take to Improve Google Rankings?

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Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.

7 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward-facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

10 min read

How to Remove an Image from Google - Steps to Delete Pictures

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Want to remove images from Google? Sometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.

15 min read

Reputation Management Strategy: The Bulletproof Guide

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Reputation management strategy is part of brand building, and it's so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright confused about it.

11 min read

Google vs. Donald Trump's Reputation

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Ex-President Trump thinks Google is rigged against him. It's probably not, but that doesn't stop the scrutiny. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. A pandemic, economic disaster, insurrection at the Capital, and Black Lives Matter marches don't help.

While Donald Trump had mastered the art of publicity prior to becoming President, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences like those we are seeing today. His carefully cultivated reputation clearly got out of hand when other people were added to the mix. 

For example, at one time President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..." But it isn't really rigged when tens of millions of people Google his name to find out what crazy things have been done ostensibly in his name. So much of it was negative that one of the most human of emotions, negativity bias, raised it's gauntleted fist and crushed any carefully cultivated online persona that may have been left. 

7 min read

Tell better stories to reduce branding costs

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Less-than compelling content won't generate user signals to improve branded search results. Higher engagement reduces marketing costs. 

Great brand stories improve click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.

7 min read

1 Negative Review Needs 12 to Counteract It

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. 

Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either.

Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.

9 min read

How long does reputation management take? Weeks to months.

One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course "How much does ORM cost?")

Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

17 min read

How to Delete Something from the Internet

Google results are permanent, right? Well, not always. So, how do you get something removed from Google search? There are five ways to remove content from Google search - or to effectively remove it. Content removal can be a tricky thing, but this guide should help. 

Seven ways to remove online content from search:

  1. Ask people to delete their content
  2. Remove content at the publisher level
  3. Ask people to change their content
  4. Make a page invisible to Google
  5. Google removal
  6. Suppress visibility

Bonus:

     7. Removing negative reviews

6 min read

How to find the bad news in corporate search results

Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing. The sales staff are freaking out. 

8 min read

How to find the search phrases consumers use to find you

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Which search phrases are killing your business? Is it [brand name] reviews? How about [brand name] complaints? Or, maybe it's just [brand name]. Check it now. We'll wait. 

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every negative review from the last ten years is taped to the front window. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

You wouldn’t let it happen in real life, so why would you let it happen online?

5 min read

Branded vs. Non-Branded Content

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One of the questions we're asked most often is "What's the difference between branded and non-branded content?"

Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either.

Both types of content include your branded search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.

8 min read

Why do competitors outrank your brand in Google?

A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers. Warning: sometimes it can be a little scary. Search results can be an excellent tool for marketing, research, and development. But their utility goes far beyond into the realm of human intent, understanding, decisions and actions. Every page of search results tells you a story about your customer and what they’re really looking for. The trick is in seeing the intent behind the search results. 

8 min read

A reputation management Checklist that works

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.

Reputation management is, of course, a continual effort. We have outlined both the groundwork and the tune-up work to keep your reputation in the best possible shape for the long run. 

First, take stock of your online reputation: 

  • Listen for mentions
  • Examine your reviews
  • Check the accuracy of your online profiles 
  • Level set against the competition
  • Locate any problem online content
  • Perform outreach to a list of publishers

Continue to monitor your reputation in the long term:

  • Manage online reviews
  • Clean up your social media presence

Find out exactly how to do these things in this blog. 

6 min read

Why do people click on bad news? Negativity bias

Imagine that you saw two news articles. The first headline said "The weather is beautiful today!" While the second proclaimed that a dark storm was headed your way. Which would you click on?

Most likely the second, because you want to know how the storm may affect your day! It's the same approach used by the media for years, urging viewers to stay tuned to hear how certain things might be dangerous or cause turmoil in their life.

Because we’ve evolved to react to threats, humans have developed what is called a “negativity bias." Like Google, humans are pattern discovery machines; when something stands out, like a threat, our minds highlight it. 

Nearly since the inception of media, negativity bias has been leveraged by the media to increase profits, n. There was a time it was called "yellow journalism" and often contained outright lies presented as facts in newspapers of the day. Conflicts and wars were often begun based upon falsehoods presented in the press.

Now the act is most often used through clickbait headlines, sensationalism, and spin. Bad news still gets more attention, more clicks and leads to more revenue for publications. Google search results also react to this pattern by giving people what they seemingly want - that often means more bad news.


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