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7 min read

Reasons online reputation campaigns may not work

Sometimes online reputation projects don't work. There are a number of reasons for a project not working out but a few that stand out. The number one reason is a lack of SEO, but there are other reasons like a disconnect between reality and expectations too. It's also important to note that not all reputation management companies are actually what they say they are. 

7 min read

Remove Online Defamation - Slander - Libel - from the Internet


Web reputations are fragile things. Sometimes it's necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel, these important laws should be top of mind.

The law is often open to interpretation. Some of the body of online reputation-related law fits the “new and untested” heading. While other elements are more settled, they don’t universally benefit those looking to burnish their online image or remove defamation online.

These five areas of the law may help your web reputation campaign.

5 min read

Branded vs. non-branded content: What’s the difference?

  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

7 min read

What is the Streisand Effect?

Summary of the Streisand Effect

On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he had shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen.

6 min read

Masking identity on the internet - protecting identity online.

Most people around the world are wearing masks due to the pandemic. But can you wear a mask online? Yes, you can.

Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.

9 min read

What is a Guest Post? A Short and Simple Guide

Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article. 

9 min read

The Fastest Ways to Remove Google Search Results: Ranked

We ranked the fastest ways to remove search results from Google from fastest to slowest. Here they are:

When Google displays something about your brand that is negative you want to remove it as fast as possible. But what's the fastest and most efficient way to remove something from Google search? Some ways to delete negative information online include:

  • Have the webmaster remove the content
  • Have the webmaster remove search phrases from the content
  • Have the webmaster add code so Google will ignore the page
  • Have Google remove it if the content is in violation of its terms of service
  • Push the search result down so few if anyone sees it

Each of the above methods are discussed in more detail below.

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