The online reputation management blog

Google’s quality guidelines have been changing over the years, but few brands have been keeping up.

Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy...

There are many services that track changes in search engine algorithms. Most track Google, and some track Bing and Google or other search...

Reputation is people's general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or...

Tools used in reputation management campaigns There are four types of tools used for reputation management. They are:

Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...

The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who...

Reputation management companies engineer online profiles, especially their own. Finding the best reputation management firm is sometimes...

Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about...

Both Google and Bing are search engines that allow users to search the internet for a wide variety of information, including web pages,...

Online reputation statistics change regularly. This guide was last updated in May 2023. Like many brand management professionals, you might...

ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything...

There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content...

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be...

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

Table of Contents Introduction Understanding Reputation Management Types of Reputation Management The Importance of Reputation Management...

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After...

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment...

Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews...

Even during the "Great Resignation" people want to work for a company with a good reputation. The strongest job candidates are looking for...