The online reputation management blog

What is reputation?

What is reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service....

How Google and Bing Work

The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like...

What is Corporate Reputation?

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be...

What is Personal Branding?

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

What Is Reputation Management?

Reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation...

What is impression management?

    Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After...

sentiment analysis

What is sentiment analysis?

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment...


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