Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
6 min read
4 min read
Every additional 1-star improvement can increase business 9%. Think about that.
Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd.
However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.
9 min read
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact.
8 min read
How many times have you said "You suck, Google". Sometimes Google says the same thing about you. Despite all of your time and money invested on ads, fast-talking copywriters, and brand consultants, Google just keeps telling you, and all of your prospective customers, that you suck.
5 min read
From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely tarnish the online reputation of a company. A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?
3 min read
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either. Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.
5 min read
Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.
Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either improve the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.
18 min read
Online reputation statistics change regularly. This guide was last updated August 2019.
If you’re like many Chief Marketing Officers you might lie awake at night wondering when the next emergency will upset your well laid plans. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little knowledge can go a long way.
3 min read
Today there are least 18 different ways for a business, or person, to be seen in search results - and that doesn’t even count social channels. Different types of search results include Adwords at the top or bottom of the page, the Knowledge Panel in the upper right, images, reviews, news, shopping, videos and of course normal blue link search results.
8 min read
Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.