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The Reputation Management Blog

 

5 min read

How negative reviews affect business

By Reputation X on 11/11/19 7:17 PM

Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.

Topics: Review Management
23 min read

2020 online reputation management statistics

By Kent Campbell on 11/11/19 12:44 PM

Online reputation statistics change regularly. This guide was last updated March 2020.

If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well laid plans. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little knowledge can go a long way. These facts and statistics should help. 

Topics: Review Management Online Reputation Management (ORM)
5 min read

online reputation monitoring tools overview

By Brianne Schaer on 11/5/19 5:08 PM

Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that will shed light on to what degree your products or services perform in search results and commercially. To top it off, you'll have a better chance to avoid a crisis or controversy by catching it in its early stages before it has a chance to get out of control.

Topics: Review Management
6 min read

Why People Trust Strangers When Buying Online

By Brianne Schaer on 8/7/19 1:07 PM

Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.

Topics: Review Management Online Reputation Management (ORM) Business Reputation Management
4 min read

How to Manage Yelp Reviews for Small Businesses

By Brianne Schaer on 6/3/19 5:03 PM

Every additional 1-star improvement can increase business 9%. Think about that. 

Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd.

However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.

Topics: Review Management Online Reputation Management (ORM) Business Reputation Business Reputation Management
9 min read

Local Business Reputation Management

By Kent Campbell on 7/12/18 8:59 AM

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact than ever.

Topics: Review Management Public Relations
8 min read

When Google Reviews Say You Suck

By Gregory Heilers on 3/25/18 8:44 AM

How many times have you said "You suck, Google". Sometimes Google says the same thing about you. Despite all of your time and money invested on ads, fast-talking copywriters, and brand consultants, Google just keeps telling you, and all of your prospective customers, that you suck. 

Topics: Review Management
7 min read

Are online reviews like Yelp reliable?

By Amanda Marie on 10/30/17 3:22 PM

From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely ruin the online reputation of a company. A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?

Using online reviews to help us make decisions has become so natural that we have started to do it without giving it a second thought. But why do we trust reviews so blindly? There are plenty of causes for concern when trusting online reviews. This blog will share some of the most common types of review manipulation, and what you can look out for to become a more informed buyer. 

4 most common types of review manipulation:

Topics: Review Management Business Reputation
3 min read

72% of Customers Read 2-10 reviews

By Kent Campbell on 9/4/17 8:34 AM

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either. Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.

Topics: Review Management Online Reputation Management (ORM)
5 min read

Things You Can Do to Fix a Broken Reputation

By Amanda Marie on 6/15/17 2:21 PM

Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.

Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either improve the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.

Topics: Review Management Business Reputation

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