The Reputation Management Blog

4 min read

How to Manage Yelp Reviews for Small Businesses

Published on 06/04/19 5:29 AM PST by Brianne Schaer

Every additional 1-star improvement can increase business 9%. Think about that. 

Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.

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9 min read

Local Business Reputation Management

Published on 04/15/19 4:27 PM PST by Kent Campbell

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact.

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8 min read

When Google Reviews Say You Suck

Published on 01/29/19 4:46 PM PST by Gregory Heilers

How many times have you said "You suck, Google". Sometimes Google says the same thing about you. Despite all of your time and money invested on ads, fast-talking copywriters, and brand consultants, Google just keeps telling you, and all of your prospective customers, that you suck. 

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5 min read

Are Online Reviews Like Yelp Reliable?

Published on 06/03/19 10:34 AM PST by Amanda Marie

From choosing the best hotels and restaurants in town to consulting the right doctors, most people rely on online reviews. In fact, we rely on online reviews so much that a single bad review can completely tarnish the online reputation of a company. A 2018 study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake. So can you really trust online reviews?

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3 min read

72% of Customers Read 2-10 reviews

Published on 09/27/18 3:34 PM PST by Kent Campbell

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either. Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.

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5 min read

Things You Can Do to Fix a Broken Reputation

Published on 09/27/18 3:58 PM PST by Amanda Marie

Of all the categories involved in managing a business’s online reputation, reputation repair is the one most fraught with confusion.

Humans hate criticism - founded or unfounded. Any sort of negativity directed toward your business—earned or otherwise—holds an immense power to inflict damage in both the present and the future. How you respond can either mollify the situation or exacerbate it, and with the stakes so high, not many businesses can afford a misstep.

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17 min read

2019 Online Reputation Management Statistics [May Update]

Published on 05/03/19 9:35 AM PST by Kent Campbell

Online reputation statistics change regularly. This guide was last updated April  2019.

If you’re like many Chief Marketing Officers you might lie awake at night wondering when the next emergency will upset your well laid plans. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little knowledge can go a long way. 

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3 min read

The 18 Ways Google Describes You Today

Published on 01/14/18 5:44 PM PST by Kent Campbell

Today there are least 18 different ways for a business to be seen in search results, and that doesn’t even count social channels. Different types of search results include Adwords at the top or bottom of the page, the Knowledge Panel, images, reviews, news, shopping, videos and of course normal blue link search results.

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8 min read

How the Internet Hates

Published on 01/14/19 1:28 PM PST by Reputation X

Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.

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6 min read

Restaurant Reputation Management: The Challenges Franchises Face

Published on 06/11/19 5:01 PM PST by Reputation X

Fast food restaurants occupy a special place in the dining ecosystem. While the dining experience is seldom researched on sites like OpenTable, they are susceptible to reputation problems. Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand. But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue. 

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