Reputation Management Articles

7 min read

Why is Reputation Important?

By Kent Campbell on 1/5/19 5:27 PM

Reputation is important because you or your company want to have access to the best opportunities, and more.

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs

People want to make the best choice, and they base their selection on the person or company that seems to be superior. Whether applying for a job or attracting business opportunities, a good reputation affects your bottom line.

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5 min read

Dark PR: Some PR Agencies are Evil

By Kent Campbell on 12/23/18 9:48 AM

Some PR agencies specialize in destruction rather than enhancement of reputation.

Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

It isn't just fringe groups, but the apparatus of large governmental institutions like the National Security Administration (NSA) and the UK's Joint Threats Intelligence Group. It's even said that the NSA has apparently used negative online reputation management to discredit some peoples search results as was revealed in the "Disruption: Operational Playbook".

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6 min read

The difference between PR and online reputation management

By Reputation X on 12/17/18 4:06 PM

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented - the best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

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9 min read

Local Business Reputation Management

By Kent Campbell on 7/12/18 8:59 AM

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact.

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11 min read

How People Perceive Reputation

By Kent Campbell on 7/4/18 4:03 PM

A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have reputation. 

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6 min read

Top Reputation Tips for 2019

By Reputation X on 1/2/18 1:02 PM

Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. Three-quarters of the way through the year, we've wrapped up these top tips. 

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5 min read

Ways to Manage Public Perception Proactively

By Reputation X on 7/5/17 5:49 PM

Crisis communications is the act of managing perception of an event. It isn't management of the even itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

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9 min read

Differences Between ORM, PR, PPC, and SEO

By Kent Campbell on 3/8/17 5:12 AM

ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.

  1. ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
  2. PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
  3. SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.

PR, SEO and ORM are all specialized disciplines of online marketing.

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3 min read

The Difference Between PR and Advertising

By Reputation X on 2/22/17 9:08 AM

Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

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5 min read

Fake News - From Russian Trolls to Corporate Stock Manipulation

By Kent Campbell on 2/20/17 1:01 PM

One of the biggest stories of last year was the chaos wrought by so called “fake news” articles and publications. Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America its been around since the days of yellow journalism and perhaps before. 

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