The Reputation Management Blog

7 min read

PR: How to Create Articles that Perform

Published on 04/25/19 9:46 AM PST by Kent Campbell

Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to write an article both people and search engines will appreciate.

  1. Publish on the right website
  2. Choose the right title
  3. Technical and psychological/clickbait headlines
  4. The Description gets people to click
  5. The first paragraph is important
  6. Page length advice
  7. Bullets and numbered lists (like this one)
  8. How rich media increases dwell-time
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7 min read

Why is Reputation Important?

Published on 03/04/19 4:53 PM PST by Kent Campbell

If you're here, you probably know exactly why reputation's such a big deal in 2019. You want you or your company to have access to the best opportunities, and a bad reputation can hinder that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base. Here are just a few other benefits of a good reputation:

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs

People want to make the best choice, and they base their selection on the person or company that seems to be superior. Whether applying for a job or attracting business opportunities, a good reputation affects your bottom line.

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6 min read

Dark PR: Some Agencies are Evil

Published on 06/09/19 2:40 PM PST by Kent Campbell

Some PR agencies specialize in destruction rather than enhancement of reputation.

Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

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6 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

Published on 05/13/19 4:47 PM PST by Reputation X

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

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9 min read

Local Business Reputation Management

Published on 04/15/19 4:27 PM PST by Kent Campbell

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact.

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11 min read

How People Perceive Reputation

Published on 04/02/19 9:12 AM PST by Kent Campbell

A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have reputation. 

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6 min read

Top Reputation Tips for 2019

Published on 01/21/19 10:00 PM PST by Reputation X

Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. Three-quarters of the way through the year, we've wrapped up these top tips. 

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5 min read

Ways to Manage Public Perception Proactively

Published on 04/13/19 3:48 PM PST by Reputation X

Crisis communications is the act of managing perception of an event. It isn't management of the even itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

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9 min read

Difference Between ORM, PR, PPC, and SEO

Published on 04/13/19 3:45 PM PST by Kent Campbell

ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.

  1. ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
  2. PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
  3. SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.

PR, SEO and ORM are all specialized disciplines of online marketing.

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3 min read

PR vs. Advertising: What's the Difference?

Published on 04/16/19 9:08 AM PST by Reputation X

PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

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