The Reputation Management Blog

6 min read

Fake News - From Russian Trolls to Corporate Stock Manipulation

Published on 11/11/19 9:38 PM PST by Kent Campbell

The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.

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8 min read

Which sites cause the most damage to brands online?

Published on 11/11/19 10:15 PM PST by Reputation X

Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.

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5 min read

Crisis Management Team Best Practices

Published on 05/01/19 3:03 PM PST by Reputation X

Chipotle will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophes. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background. 

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3 min read

Business reputation mistakes to avoid

Published on 11/11/19 10:19 PM PST by Julie Dowling

Foot, meet mouth.

We all make mistakes, but with Google some of them will haunt us long after the fact. As they say, "Google is forever". As with many things, prevention is the best medicine. Here are five online mistakes to avoid for the sake of your online reputation:

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