Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.
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Chiptole will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophies. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background.
4 min read
Foot, meet mouth.
We all make mistakes, some of which haunt us long after we thought we’d been forgiven. And now that there’s a permanent online record of society’s collective folly, it’s critical to avoid further unforced errors. Here are five online mistakes to avoid for the sake of your reputation: