The Reputation Management Blog

5 min read

Fake News - From Russian Trolls to Corporate Stock Manipulation

Published on 06/09/19 3:12 PM PST by Kent Campbell

The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.

Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America it's been around since the days of yellow journalism and perhaps before. 

The goal of propaganda and fake news is often to damage the reputation of a group, individual, or idea. By discrediting something, the party responsible for the distribution of lies gains power over the people who believe in these falsehoods. At the same time, the tarnished reputation serves to repulse supporters and diminish their ability to grow support.

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8 min read

How the Internet Hates

Published on 01/14/19 1:28 PM PST by Reputation X

Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.

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5 min read

Crisis Management Team Best Practices

Published on 05/01/19 3:03 PM PST by Reputation X

Chipotle will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophes. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background. 

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4 min read

Damage Control: 5 Online Mistakes to Avoid

Published on 09/17/17 7:14 AM PST by Julie Dowling

Foot, meet mouth.

We all make mistakes, some of which haunt us long after we thought we’d been forgiven. And now that there’s a permanent online record of society’s collective folly, it’s critical to avoid further unforced errors. Here are five online mistakes to avoid for the sake of your reputation:

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