The Reputation Management Blog

6 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

Published on 05/13/19 4:47 PM PST by Reputation X

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

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13 min read

Reputation Strategy: The Bulletproof Guide

Published on 04/30/19 7:25 PM PST by Daniel Threlfall

Reputation management strategy is part of brand building, and it's not just making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright nonplussed.

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23 min read

What Is Reputation?

Published on 05/01/19 2:48 PM PST by Kent Campbell

What is Reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service. Reputation is the key to success.

The best way to define reputation: Reputation is a third-party perception of your, or your brands, character. It is a malleable thing. Malleable by others, or by you. This is because today, people depend on Google to make decisions for them. So, by changing how Google portrays a brand you can change one of the main ways people perceive reputation. 

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14 min read

What Is Reputation Management?

Published on 04/28/19 6:46 AM PST by Kent Campbell

Left unchecked, your brand is portrayed on the internet by a machine. It may not have your best interests at heart. Reputation management enables a degree of message control specifically tailored to the online environment.

For all the effort and attention that we give to character, it’s reputation that really matters. This is especially true in the business world. But today reputation is focused and distorted through the lens of artificial intelligence systems. That's why online reputation management services exist - to provide balance and a degree of control.

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3 min read

Competitive Intelligence for Reputation Management

Published on 04/30/19 7:13 PM PST by Kent Campbell

One of the biggest mistakes people make when performing online reputation management is to build a bunch of different web profiles and fill them with sloppy content. Worse, all these properties often can't be effectively maintained over time, and so lose relevance. The best way to manage reputation is to understand prospective customers, similar companies, and what search engines are looking for.

One of the first steps is to perform a form of competitive research called the search result audit. Here's why. 

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4 min read

Why Reputation Services Don't Always Work

Published on 04/16/19 9:35 AM PST by Kent Campbell

Sometimes online reputation projects don't work. There are a number of reasons for a project not working out but a few that stand out. The number one reason is a lack of SEO, but there are other reasons like a disconnect between reality and expectations too. It's also important to note that not all reputation management companies are actually what they say they are. 

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6 min read

Restaurant Reputation Management: The Challenges Franchises Face

Published on 04/16/19 9:31 AM PST by Reputation X

Fast food restaurants occupy a special place in the dining ecosystem. While the dining experience is seldom researched on sites like OpenTable, they are susceptible to reputation problems. Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand. But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue. 

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