The Online Reputation Management Blog

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Reputation management services

6 min read

The guide to personal reputation management

Highlights

  • Your personal online reputation is the information people find when they perform a search for your name online.
  • Personal reputation management helps you monitor, influence, and improve your online reputation and personal branding.
  • To improve your reputation, you must find what information about you already exists online, compare that to the information found for highly-regarded colleagues, and create a personal reputation management strategy to upgrade areas where your information is negative or poor. 

When someone searches your name online or using a social media platform, what are they seeing? Is it something you’d be proud of?

Personal reputation management helps you monitor, influence, and improve your online reputation and personal branding.

6 min read

Review management strategies

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. 

Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key player in whether people opt for one product over another, and the wealth of online reviews and rating systems available today are simply the cyber versions of this phenomenon.

8 min read

Cheap Reputation Management - What You Really Get

We wanted to know what cheap reputation companies do. So we did a little research...

In an effort to better understand certain aspects of online reputation methods and techniques we often review the efforts of competitors. In this case study, we looked at efforts made by a cheap online reputation management company for an aerospace executive who is experiencing problems with a Ripoff Report listing and Complaints Board post on the first page of his search results.

6 min read

Reputation management companies: What to look for, and avoid

Not all online reputation management companies are the same. They have different strengths, weaknesses, and strategies. Here's a primer.

Online reputation management (ORM) companies offer a broad range of services: from monitoring their clients' names and brands online to helping them create new social media profiles. Some online reputation management companies also engage activities such as monitoring online discussions about their clients, and using SEO and Wikipedia editing to help clients control their search rankings.

6 min read

Website reputation management - How people see you online

Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about how a websites' reputation is perceived in search and social results by people. 

Improve website reputation

"Location, location, location" has become "first page, first page, first page"

Back in the day of brick and mortar, enterprising businesspersons would always say “Location, location, location.” Fast forward to our currently emerging heyday of global communications and pride of placement still applies, except the first page of Google has replaced 5th Avenue as the placement of choice.

Modern reputation management is everything to a business; the information your former and future customers have access to when they type your name into Google (or speak it) spells the difference between your illustrious business success, or obscurity, infamy, and failure.

6 min read

What is reputation PR?

Traditional PR is for press. Reputation PR dominates search results.

Want to crush a competitor in search results? Want to save your own brand online? Perhaps you'd like to simply cause that great article languishing on page five of Google to get more attention - you saved all those children in Africa after all! Reputation PR (Reputation Public Relations) is often technical for public relations that can be used as a shield, or as a sword, depending on your needs. 

8 min read

What is online identity management?

identity management

Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity. 

6 min read

Is online reputation management worth the money?

A good reputation is worth a lot more than you might realize.

Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.

16 min read

How to delete something from the internet

How do you get something removed from Google search? Well, there are five ways to remove content from Google search - or to effectively remove it. Content removal can be a tricky thing, but this guide should help. 

Five methods to remove online content:

13 min read

Difference Between ORM, PR, PPC, and SEO

ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.

  1. ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
  2. PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
  3. SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.

PR, SEO and ORM are all specialized disciplines of online marketing.

9 min read

Restaurant Reputation Management: The Challenges Franchises Face

restaurant-reputation-img

Fast food restaurants occupy a special place in the dining ecosystem - at least when there isn't a pandemic happening. Restaurants get blamed if a waitress is having a bad day and lets some of her mood slip in front of guests.

Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand.

But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem - review decay. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue.